They don't know what they are talking about. They are a premium filter designed for synthetic oil and extended drain intervals. Are they worth the 12 bucks a pop? That's debatable. If you are only putting 7k on the oil, a quality standard filter is fine - such as a Motorcraft for your truck or a Napa Gold (Wix) for the Crossfire.

I love my K&N Filter, been using it for the last 100k miles. The nut on the end makes it so much easier to take off after 8000 miles.

I'm really hoping that was an April Fool's joke.

Yeah ...... maybe he meant to say:

When I was having my SC installed at Troyer back in the day he showed me the difference between a K&N oil filter and a cheap one. He grabbed a square ended toothpick and pushed in on the K&N anti drain valve and it flexed very well. Then he grabbed the cheaper filter and the tooth pick broke and didn't even flex. I did the same test and sure enough the cheap one didn't budge. Living in colder temps you don't want an already stiff valve to get even stiffer (that's what she said).

To me that was a very visible sign of quality and I've been using K&N ever since.

Yupper, that would be what I would have been expecting.

That's the difference between silicone and butyl rubber. The FL820S has a silicone valve as well. Unless you're shooting for extended drain intervals, the motorcraft would do fine. I keep my intervals short (5k miles or so) and the 820S works like a charm.

Hey all . watch this video on oil filters. It will open your eyes. Here is the link below.
http://safeshare.tv/w/RbVvQAtRhW

I've mentioned it before, but I use Wix on everything I own with an ICE. They aren't much more expensive than the budget filters, and can be found at O'Reilly's and many Wal-Marts. The motorcraft is comparable to the Wix. You can run K&N/Mobile 1/etc if you want to, but I don't think the additional $5+ is really buying any additional protection at 5-7K miles on an oil change.