A little over a month ago I paid $31,595 for a 2003 F150 Supercrew 4x4 Lariat. MSRP was $36,995. Now with some problems that I had Ford has purchased my truck back from me & I ordered an 04 with the same equipment Lariat. I had to match the MSRP for my 03 or pay the diff. My 04 priced for $37,695 (approx) so I got an 04 F150 4x4 Lariat 5.4L 373 Gears heated leather & 6 in dash cd for $32,195. I got a discount for being a Fireman on the 03 and just made out good on the 04 because of the paint problem the 03 had.