Ford F-150 Franchise Worth More than Entire Company

Obviously, the F-150 is a valuable commodity. But you’ll never guess how valuable it really is!
By: Brett Foote | March 19, 2018

Obviously, the F-150 is a valuable commodity. But you’ll never guess how valuable it really is!
By: Brett Foote | March 19, 2018

Despite the proven path forward, the Big Three choose very different paths for their next generation of trucks.
By: Austin Lott | February 1, 2018

Ford plans to sell the F-150 Hybrid to traditional truck owners as a rolling power source. And by keeping their beer cold!
By: Brett Foote | December 11, 2017

Only the lowest of lowlifes would kick an F-150 owner when he’s down.
By: Brett Foote | August 30, 2017

Austin, Texas’ Kim Lewis Designs keeps 1977 Ford truck on the road and on the job.
By: Derek Shiekhi | March 14, 2017

Check out our roundup of this week’s most exciting and informative stories about everyone’s favorite ride, the Ford F-150.
By: David Ciminelli | December 23, 2016

Starting this fall, all 2017 Ford Super Duty trucks will come with aluminum on the outside. Now comes news that every trim line of the next-generation workhorse will be available with vinyl flooring on the inside.
By: Derek Shiekhi | June 13, 2016