F150 Named Motor Trend Truck of the Year

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Old Dec 31, 2003 | 09:58 PM
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F150 Named Motor Trend Truck of the Year

I got my Feb edition of MT today, and as if there was any doubt, the F150 was named the truck of the year!


There are also articles on the '05 Mustang and the '05 Corvette

http://www.motortrend.com/oftheyear/..._toy_announce/
Motor Trend Names 2004 Truck of the Year

Ford F-150 Awarded Prestigious Golden Calipers From Tough Field of Seven

Motor Trend magazine, the world's #1 automotive authority and part of the PRIMEDIA Consumer Automotive Group, today announced the selection of the Ford F-150 as the 2004 Truck of the Year. Each year Motor Trend evaluates all the new vehicles, and selects the pickup truck that most clearly raises the bar in the category, specifically in terms of significance, superiority and value.

"The new F-150 represents a huge step forward in pickup-truck design, styling, refinement and overall performance," said Kevin Smith, editor-in-chief of Motor Trend. "Ford has practically reinvented the pickup, and its impact on the marketplace cannot be overstated or ignored. For all these reasons, we are delighted to recognize the Ford F-150 as the single most important truck of this year."

The 2004 Ford F-150 offers 46 different cab/chassis/bed configurations plus five distinctive interior designs. With this whole family of trucks, Ford establishes a new standard for what consumers can expect from a full-size pickup.

"We are very pleased that the Ford F-150 has been named Motor Trend's Truck Of The Year because this honor is the one most recognized by consumers," said Steve Lyons, President - Ford Division. "In fact, Motor Trend's award is a lot like the new F-150 - it carries a lot of weight. We look forward to adding it to our trophy case."

This year, the editorial staff of Motor Trend conducted testing on seven new vehicles, searching for the pickup truck that best represented exceptional value, superiority in its class, and the most significant development on the new-truck scene for 2004. All truly new or substantially revised trucks were considered with the condition that they be available for public sale by January 1, 2004.

For the 2004 Truck of the Year competition, the winner was selected from the following eligible models: Chevrolet Colorado, Chevrolet SSR, Dodge Ram SRT-10, Ford F-150, GMC Canyon, Nissan Titan and the Toyota Tundra Double

The Motor Trend Evaluation Process
Motor Trend editors spent several weeks with the contending vehicles, exploring their performance, features, and functionality. Thorough testing was done on each vehicle with a specific focus on the following: engineering and technology, performance, ride and handling, styling and design, interior fit, finish and materials, utility, and value. Special attention was paid to the "pickup" aspects of loading and securing cargo, performance with a payload, and towing. Once the testing and evaluations were completed, Motor Trend editors chose the Ford F-150 to receive the coveted Golden Calipers.

"Motor Trend's editorial staff prides itself on its impartial and authoritative judging of all eligible vehicles for the Truck of the Year competition," said Smith. "We live with these trucks for weeks to truly test them in every way a buying consumer will. We take very seriously our responsibility to identify the most worthy contender. Our readers and the general public have grown to trust in the significance and meaning of the Golden Calipers."

Each year, the editorial staff of Motor Trend evaluates the eligible vehicles based on three key categories: Significance, Superiority, and Value. Significance refers to impact on the market and looks for mastery and innovation in engineering, technology, design, safety and packaging, as well as envisioned sales forecasts for that model line. Superiority balances the playing field and looks for class-leading levels of performance, style, and value within its specific competitive set. Finally, the all-important Value question asks, "What does this vehicle deliver in relation to what the consumer has to pay to purchase and own it?"

The complete report on the 2004 Truck of the Year can be found in the February 2004 issue of Motor Trend, on newsstands January 7, 2004, with supplemental coverage online soon thereafter. Multimedia coverage of the testing and selection process will appear on Motor Trend Television, hosted by feature editor John Matthius.
 

Last edited by 36fan; Dec 31, 2003 at 10:01 PM.
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Old Dec 31, 2003 | 10:32 PM
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I agree with their 'Truck Of The Year' pick, but have a big problem with their 'Car Of The Year' choice.

MR
 
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Old Jan 1, 2004 | 12:14 AM
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Good choice, Motor Trend!
 
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Old Jan 1, 2004 | 02:36 PM
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"Welcome to last month"

 
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Old Jan 1, 2004 | 04:02 PM
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"Welcome to last month"
How is it "welcome to last month" when I posted something from a February edition of a magazine on December 31st hours after it arrived in the mail?

Has the mail become so slow that I should have received the Feb. edition on November 30th?
 
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Old Jan 1, 2004 | 04:24 PM
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Originally posted by 36fan
How is it "welcome to last month" when I posted something from a February edition of a magazine on December 31st hours after it arrived in the mail?
This thread on MTTOY was started on December 12th.
https://www.f150online.com/forums/sh...hreadid=139859

This one was started on December 16th.
https://www.f150online.com/forums/sh...hreadid=139817
 
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Old Jan 1, 2004 | 05:08 PM
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Originally posted by 36fan
How is it "welcome to last month" when I posted something from a February edition of a magazine on December 31st hours after it arrived in the mail?

Has the mail become so slow that I should have received the Feb. edition on November 30th?
its the speedo man...dig it!
 
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Old Jan 2, 2004 | 12:21 AM
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Originally posted by schoolbus
its the speedo man...dig it!
I'm like freaking Yoda or something. I know about everything a month ahead of time.
 
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Old Jan 5, 2004 | 12:22 PM
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Alright, I'm pissed off at MT now for posting stuff online almost 3 weeks before they publish the magazine. I may have to drop my subsription and just read it online!
 
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