Originally Posted by TascaFordParts

It is a true 10% over cost, not retail. We have an extremely large dealership (top 25 in the country). We are currently doing about $1.1 million a month in wholesale parts sales out of this location. We are able to offer the price we do mainly because the department doesn't have any overhead, except for a handful of employees to process orders and take calls. The building and the inventory are already here and paid for with the wholesale operation. This allows us to pass the savings on to you.

If we were only doing online sales, then you are correct, we would never last. Luckily we have other ways of paying the bills.