Thank you for your input.

Do you have experience with laser cut profiles, 6060-T6 Aluminum, CNC machining, CAD Design, high speed engraving, hydraulic forming, TIG welding, powder coating, stainless steel fastening system? If so, you know how expensive these materials, processes and machines can be and the skilled labor needed to work them.

Also consider the R&D costs of form, fit, function and testing. This is not a one size fits all product; this is a custom made product to fit your vehicle’s caliper.

Or the cost of machine maintenance, marketing (including sponsoring of this site that helps keep it up and running), accounting, payroll, insurance, employee salaries and California taxes.

We recently expanded our staff, hiring more AMERICANS back into the work force. We have our product priced competitively for the parts and labor we put into our covers and does fall in the same range as other aftermarket parts.

For the prices you want, you will have to buy a plastic part from China that attach with glue or double sided tape, that is your choice.

We are enthusiasts and have experienced aftermarket parts that don’t fit well or poorly made, you probably have as well. Our company has made a mission to create the custom fit product you expect, top quality materials and customer service to stand behind the product. Isn’t that what you want?

 

Gary,

Please, I mean no offense, but...

You're talking TWO HUNDRED dollars for a dressup item for brake calipers. Someone earlier barked that this is considerably cheaper than upgrading to Brembo or Wilwood. All I can say to that is ...... "Are you on crack?"

That is far from even an apples to oranges comparison. Comparing the price of what amounts to chrome valve covers for one's calipers to a full set of serious racing disc brakes is just plain ignorant.

I respect your ambitiousness and determination to create your own enthusiast product! Very commendable, but it just seems like an exorbitant amount of money for what it really is. All the talk of the R&D which went into it, and the expense of bringing it to market doesn't matter if the product seems too expensive.

Just my out-of-touch 2cents.

 

I would agree that they do seem pricey but no more pricey than lets say Weather Techs, E-Z Down Tailgate Damper, Stealth Bulbs, Amp Power Steps, etc, etc.... ( I know..go to E-Bay right? )

Has anybody seen any type of caliper covers that look that good? I haven't. I think they're bad azz and definitely would give you the look of a racing caliper or at least a high end look.

I'll post some pics next weekend after I install them

BTW the coupon code is worth 20 bucks.

 

Here are a few pics. The Harley Davidson F150 pics did not come out that great due to the sun, but we have asked the owner to send new ones.

We also will have a F150 Lightning coming in and will get pics.

If you buy covers, post your pics in our gallery under "F150 MGP Caliper Covers".

https://www.f150online.com/forums/me...er-covers.html

 

While i am in no way questioning the durability or R&D of your product, i am stating what everyone here has already pretty much said.
Its a high dollar DRESS UP item, regardless of the fastening system or materials involved.

You failed to answer my question about your heat and brake fade claim.
Also your painting comparison is a bit off.
I personally polished my own calipers and yes its a bit of time invested, but thats what we guys here are mostly about. Also when well done it lasts a whole lot longer than a year with mostly labor invested. A hands on update/upgrade makes you feel good about what you just accomplished versus clipping on a 200 dollar product. Hell for that much, i could just tape on 50 dollar bills to each caliper and probably get as much attention and eyerolls as your product.

Now with all due respect, i think its a great idea, and honestly cleans up a mostly neglected area (why i polished mine) but you have to take them for what they are. And they are IMO a bit overpriced, and a bit over-emphasized for what they actually do.
I mean come on.. heat reduction and reduced brake fade??? :o
you dont honestly believe that yourself do you?

 

You can test the covers yourself with a thermal heat gun and post the video if you wish. On our site, you can find the video that documents our test. You can't sit back and tell me that it is not true, you don't even have a set of covers to test.

You admit that it takes quite a bit of time to do to the work that you have done on your calipers. Everyone does not have time to put into those efforts. We save our customers alot of hassle and time while providing a stylish look.

 

they do look nice , but $200 is alot

if we can arrange a group buy , you think you could knock that price down to $100

 

The Kleen Wheels things are f'ugly though...

 

About the Kleen Wheels, those are totally ugly IMO.

ETA: is there an echo in here?

 

The caliper covers look pretty good. But $200 good is another question. Weathertech mats are great products too, not $100 great, but $50 great. Thats why I waited for the price to come down. If this forum is a good sampling of your target customer, you guys may have missed the boat by a $100.

Telling someone what they need and how much they are going to pay for it is a sure recipe for disaster. But you guys will find that out in the coming months with respect to your sales. I understand your company wanting a good ROI (return on investment), but it may have to come at lower profit/ higher volume vs the other way around, based on the feedback I see here.

I am not sure how much the Mustang customers pay for these covers, but I am sure a little Marketing Research will show F150 owners and Mustang owners may be different (single guys vs family guys and what disposable income they have, etc)

Good innovative product

 

You are entitled to your opinion, and I respect that. The piont I was trying to make was kleen wheels use at least 4 times as much aluminum, are also powdercoated, and are also stamped. And they are only ~ 40 a pair. I cant see how they can justify charging 200 for something that has about 10 dollars worth of materials in it. I work in the manufacturing industry, so I know how much some thing like this should cost, and it's definitly not $200. The ricer crowd might buy into their snake oil and pay that price, but I doubt many on here will.

One more thing, MGP says they are hydraulically formed, that's just marketing speak for stamped. All they are doing is shaping the part between two dies, it doesn't matter if the dies are driven by mechanical linkage or hydraulic rams. Stamped is stamped.

 

For chrissake, get over yourself. Thank you for single handedly saving the economy by putting people to work then ripping off those same AMERICANS with your $200 caliper covers. Defend your product and your business practices all you want but I have not seen a single potential customer post that they're willing to spend the money you're asking. Since you're the Director of Marketing, I guess I don't need to point out this fact to you.

For the record this is the first negative post I have made since being a member of this board (I might've posted something about ManualF150...) but your sales spin and cavalier attitude towards the good people of this board is just plain insulting. Finally, I don't think anyone (including myself) said your product was not well made or engineered, what's been plainly said is that they are too expensive. What I want is VALUE, and your product offers none.

Respond, don't respond...it doesn't matter because I ceased to care.

Good luck.

 

i think ill reserve my judgement until johnnyd posts up his pics

but i can say that i can pick up a full set of slotted and dimpled rotors for about two bills..

 

You ever gambled in Vegas? Now that's ripping off Americans. Or buying a hooded sweatshirt for 45 bucks, that's ripping off Americans. Or stopping at the corner convenient store and spending 1.79 on a 16oz bottle of OJ, that's ripping off Americans. Yata yata yata.......

 

Sell them to us F-150Online members at $100 and I'll buy a set. $200 is just too much!!!! If they are every bit as good as you say, you will get everyone's ringing endorsement here!!!!