Direct from the Ford Media site!



2004 FORD F-150 HEADS TO DEALER SHOWROOMS


The 2004 Ford F-150, the newest model in the best-selling vehicle lineup in America, is leaving Norfolk (Va.) Assembly Plant and heading to dealerships.
Loyal customer purchased new 2004 F-150 within one hour of dealer receipt.
More than 66,000 dealer orders have been placed for the new F-150.
2004 F-150 models will begin to arrive in dealerships during the next few weeks and can be sold upon receipt.
Manufacturer’s Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range from $19,125 to $35,570, plus destination and delivery charges of $795.
DEARBORN, Mich., July 29, 2003 – The 2004 Ford F-150, the newest model in the best-selling vehicle lineup in America, is leaving Ford’s Norfolk (Va.) Assembly Plant and heading to dealerships.

Loyal customer, Ronnie Rountree of Suffolk, took possession of his new F-150 STX yesterday, within one hour of its arrival at Beach Ford in Virginia Beach, Va.

More than 66,000 dealer orders have been placed for the all-new 2004 F-150, which provides numerous class-exclusive features while delivering best-in-class trailer towing capability, payload capacity, low-end torque, cargo box volume, interior volume and interior quietness. The vehicles will hit dealer showrooms during the next few weeks and can be sold upon receipt. “We are operating from a position of strength with the F-150. For the past five years, we have sold more than 800,000 F-Series pickups a year,” said Steve Lyons, Ford Division president. “The new F-150 will help us maintain and grow our leadership position and set us apart from the competition.”

The Manufacturer’s Suggested Retail Prices (MSRP) for the entire 2004 F-150 lineup will range from $19,125 to $35,570, plus destination and delivery charges of $795. The comparable price range for today’s 2003 F-150 lineup ranges from $19,125 to $34,135.

The F-150 lineup for 2004 features the all-new F-150 and the F-150 Heritage models. F-150 Heritage XL and Heritage XLT feature 2003 model carryover styling and offer unique content, including a manual transmission and V-6 engine with carryover pricing starting at $19,125.

The new 2004 F-150 is offered in five series: XL, STX, XLT, FX4 and Lariat, giving customers even more value and feature choices. Every all-new 2004 F-150 comes equipped with a powerful V-8 engine, automatic transmission and four doors. These vehicles are priced from $21,215 to $35,570. Comparably equipped 2003 models, with the same powertrain and transmission, range from $20,970 to $34,935.

“The styling and interiors of this fantastic new truck will delight our customers and help maintain the F-150’s position as one of America’s most cherished vehicles,” said Anne Stevens, Ford’s vice president for North America Vehicle Operations. “With production of the F-150, Ford also is introducing an industry-leading flexible manufacturing system that will remake the way we produce vehicles in the 21st century,” Stevens said.

Currently, the 2004 F-150 is being produced at Ford Motor Company’s Kansas City (Mo.) Assembly Plant and Norfolk (Va.) Assembly Plant. Heritage models will be produced at the Ontario Assembly Plant in Ontario, Canada. Next summer, F-150 production will begin at the new Dearborn (Mich.) Truck Plant.






Overview Driving Dynamics Powertrain Design
Safety Special Features Specifications Features & Options Photos

 

Here, too!

https://www.f150online.com/fordnews/view.cfm?nnum=171

 

Where IS the Ford Media Site?? I have a question for the techies and that may be the place to find them.

 

The Ford media site is run by their Public Affairs Department. I can guarantee you that if you are having a technical issue, that is probably the last place you should be looking for answers to technical questions.

 

So this means we should see them at the Dealerships within a few weeks???

I sure hope so!

I bet this is good news to all of you guys that's been holding out for the 04's!

-Adam

 

Thanks. I just want confirmation that a gooseneck hitch can be installed in the bed of a 2004 SuperCab w/6.5 box. We ordered one on Monday to "fix" the problem of not enough truck with our current F150 (4.6L five speed), and I want somebody in the know to tell me that the boxed frame won't pose a problem with a bed mounted hitch. Where would you suggest I find such information???

BTW, its a Toreador Red Lariat w/blk captains chairs and a moonroof...I can't wait!

 

Not to drive this too far off-topic, but have you contacted the manufacturer of the hitch?

 

Do you think this includes delivering Supercrews? At one time they were holding out Screws with moonroof and two-tone paint. This would exclude mine on both parts. The polished steps were to be added later all along. Thats no big deal. I can have those bolted on any time. I just want to know if I can get the truck.

 

I did contact one manufacturer today and he recommended waiting until late in the fall so the hitch manufacturers can get their hands on a truck first. I just want some confirmation from Ford that this can be done.
Thanks ~

 

Nope, it says leaving Norfolk, so nothing from KC where ALL SuperCrews are made. I'd guess it will be several weeks before they begin shipping. I know in the last F-150 broadcast Ford wanted any dealers that only had SuperCrews scheduled to contact their region as they weren't sure that the dealers would get on by the Sep 4th kick Off week-end, and they want every dealer to have 1 F-150 by then.

 

Looks like I am taking a trip to the dealer for a tire rotation. It's a good excuse to check out the trucks on the lot while I wait...

 

Well it's good to here that my new 04 Super Crew Lariat which is drug thru the garden with options will be here shortly.

freddy

 

Sorry Freddy but it says the Norfolk plant is going to start releasing trucks, but the supercrew is made in kansas city and Norfolk started making them a month before kansas city.

 

I talked my salesman that I've bought my last three trucks and ordered my 04 thru and he said that they already shipped them all around the u.s. and there at stock yards and as soon as ford says ok they will go to the dealers so every dealer will have a bunch because there letting them pile up. There is a dodge stock yard near where I live some times you go buy there and there is nothing. then the next month there will be thousands of caravans there and then a month later there all gone so I think this is what there doing with the fords. They must be sending out many of them and they build up all over the united states then they unload them on the dealers so with in a week all the dealers have a few so no dealer gets cheated on not have any.

 

screwbuilder -

Based upon you knowledge, how many Screws have been built, how many are stored in KC's lot, how many have been shipped to destinations unknown, and when do you think they are gonna be relesed for shipment?

I have a 'priveleged' relationship with one of central Tx largest volume dealer's. I ordered my Screw in late April (2x4, mono paint, no boards or moonroof), and am told it was built a couple of weeks ago, waiting on QC's release. I was told it would arrive about Aug. 18. Any insight?