Most will recommend a motorcraft, as they are built very well and cheap. Yet, there are others that are built well, frams are not one of them. They have very poor reviews and faulty anti drain back systems on some models. Which can be catastrophic. So.. availability, price and durability.. can't beat the motorcraft for $14
Do a search on "the orange can of death" and you will see what your friend was talking about. I would take his advise, and thousands of others.