Ford F-Series Turns Back Clock with Red-hot Sales
F-Series continues to post its best sales since 2000 while Ford’s SUV lineup reaches even greater heights.
Through four decades of excellence, the Ford F-Series has remained America’s best-selling vehicle. This is quite the amazing feat given our society’s perchance for change. But after the automotive industry as a whole experience a tough 2017, 2018 has been nothing short of excellent for both the F-Series pickups and Ford’s SUV lineup. That trend continued in May as the F-Series posted its best increase (11%) in 18 years.
Ford’s perennial sales champ also moved 80,000 units for the fourth time in nine months, a feat unmatched by any competitor. And consumers continued to show a preference for higher trim levels, driving average transaction pricing up another $1,400. Which is undoubtedly impressive. But we’d be remiss if we didn’t also mention the incredible numbers achieved by Ford’s SUV lineup.
The all-new Ford Expedition and Lincoln Navigator continued to lead the way, posting increases of 41.8% and 122%, respectively. And like the F-Series, high trim levels lead the way. Average transaction pricing for the Expedition surged $12,300 to $61,400, while the Navigator crested $80,000 for the first time. And they continue to fly off dealer lots. The Expedition is averaging just 19 days on the lot, compared to 73 days for Ford’s entire lineup.
This strong truck and SUV showing helped Ford post an overall sales increase of 0.7%, despite a 13.3% decline in passenger car sales. Clearly, the Blue Oval’s predicted “generational shift” from passenger cars to SUVs continues to come to fruition. Which makes their decision to largely abandon the car market look wiser by the day. And as Ford continues to invest more capital into trucks and SUVs, expect that gap to widen even further.
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