The salesman is telling the truth about incentives...but he is also trying to get you to purchase a truck that is currently in stock. I'm in kind of a unique situation in that my Wife works for our local dealership...so we get the "D" plan, which is dealer invoice plus $100. No haggling, except that we will get whatever incentives are in place when our new rig comes in.
This was the first time in our nearly 30 years of marriage that we have purchase a new vehicle, much less ordered one, so the whole process was new to me. To give you an idea, we ordered and XLT, 4x4, Ecoboost with the following option packages:
-XLT chrome package
-Off Road package
-XLT Plus Package
-XLT Convenience Package
-Trailer Tow Package
With the "D" plan and before whatever incentives will be there when it arrives, it's going to be just under $33k. Last week my Mrs. told me that March is going to be "Ford Truck Month" and when I spoke with the Finance guy at the dealership he told me that there should be "significant" incentives. As far as the due date for our new truck? We ordered it on 18 Jan, and were told to expect it "sometime in early April."
I spent about 5 months doing my "homework" on the new trucks, and spent a lot of time at the dealership asking questions. I found that much depends on the salesperson you work with. Even though my Mrs. works at the dealership, the first salesman we approached was a butthead...only interested in the fact that "I don't make any money off employee sales". So I went to the next one. He has been nothing short of fantastic! My advice is do your homework, ask a lot of questions, and make sure that you are totally comfortable with EVERYTHING BEFORE you place the actual order.