Since there have been numerous threads that list what we paid for our SuperCrews (or other model), I've noticed that some of you mention the Regional Advertising Fee. I've noticed that several of you have listed it as $130.

I know that this fee is legitimate and that it varies from region to region.

When I ordered my SuperCrew in February, the dealer listed the Regional Advertising/Marketing fee as $260 for my truck. Which just happens to be twice what I've seen some of you post.

The reason I question it is since I negotiated for $500 over dealer invoice, could my dealer have inflated the cost of this fee to make up a few more bucks without me knowing?

Here in the Chicago area, it's quite possible that $260 is the standard fee and I suppose I could call around to other dealers and find out what they are charging.

Would any of you be willing to post what your particular Regional Ad/Mktg Fee was on your truck purchase for comparison?

Thanks

-Mike

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On order: 2001 Supercrew 4X4 Lariat - Exterior is Two Tone Paint of Oxford White/Harvest Gold - Interior is Medium Parchment-5.4L V-8-Trailer Tow Pckg-3.55 Limited Slip-Moonroof-Cabsteps-6 Disc CD-Leather Captains Chairs with Center Console-Bed Extender-Engine block heater

Mods:
Ordered April 28: A.R.E. LS Series II Hard Tonneau Cover

Still looking for BedRug type product.

Build Date: May 1 / Estimated Delivery Date: Week of May 15

http://www.mazworld.com/supercrew
maz@ford-trucks.net

 

Regional Ad Fee- $173 in S. Indiana

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Ordered 4/21.Build date 5/22 Wedgewood Blue, Lariat. Med Graphite interior. 5.4, 4x4 L/S
6 Disc CD, Bed Extender, Skid Plates, Moonroof, Tow Group

 

Sorry no regional adv. fee from my dealer here in "The Middle of Nowhere, Arizona".

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2001 Supercrew XLT 4x4.
5.4L, 3:55ls, tow package, heavy-duty electrical and cooling, skid plates, 17" 10 spoke wheels, remote keyless entry, moonroof, bed extender(still waiting for it), rear slider, dark graphite int. and bright red clearcoat ext.
mysupercrew.com

 

$130 in Northern California. Through Folsom Lake Ford.

2001 SuperCrew Lariat 4x2
Amazon Green Med Parchment
Captains Chairs
Rear sliding Window
MoonRoof
Tow package
3.55 LSD http://albums.photopoint.com/j/Album...0097&a=5743197


[This message has been edited by John in Cal (edited 05-05-2000).]

 

Regional Advertising Fee: $130.00 from Zumwalt Ford in St. Helena CA.

My guess is each state has a different amount. In Calif. many of the TV commicals are based on Calif. sales. That could mean the difference from state to state depending on the market.

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2001 F150 SuperCrew, Lariat,4x4,5.4,Tow,Slider,6 CD,Moon Roof,60/40,Two Tone. Color:White/Silver
Photopoint.com

 

St.Paul/Minneapolis Minnesota @ $130

 

I was told $250 for FADFF or whatever on the F-150. The Volkswagen was $200.

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$60 Lew Web Ford Orange County, CA.

 

"FDAF Assessment" as it was called on the DORA was $155 in Princeton, NJ

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2001 SuperCrew, 4x4 Lariat, Blue/silver, 5.4L Captains Chairs, 3.55LS, Moon Roof, Bed Extender.(Ordered: 2/11/00, Built 4/4, Delivered: 4/29)

Planned Mods: Sprayed-On Bedliner-(LineX); SnugTop Hard Tonneau cover, SS nerf bars; Gibson SS Dual Sport Cat-back system; SuperChip; K&N Air intake kit; Clear back-painted bug-deflector; (& Maybe: SVT Lighting wheels and Michelin Pilot LTX 285.60/HR18 tires.) http://albums.photopoint.com/j/ViewP...964&p=20443268

[This message has been edited by SuperCrew (edited 05-07-2000).]

 

$130.00 Anderson Ford, Clintom, IL

 

Regional Ad Fee $130 in Seneca, SC.

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2001 Super Crew, 4x4 Lariat, Chestnut & Gold, 5.4L, 3.55 rear end, tow package, cab steps, bed extender, captains chairs

 

A big $0 here in Dallas.