R.I.P. -- Get Your Order In While You Can....
Senior Member
Joined: Feb 2006
Posts: 3,762
Likes: 0
From: Windsor, Ont.
Of course the vette is better on gas, same hp and half the weight of a Lightning! That sucks about the Ranger, another market they are getting out of when they have a chance to dominate. The Tacoma?, Frontier?, that ugly Dakota (if they still make it)? and that weird Canyon thing from chev. Not much good choices for small trucks. The Ranger needs a face lift, not to be dropped. It's basically been forgotten, no real changes since 1993?
Technical Article Contributor
Joined: Jun 2002
Posts: 10,511
Likes: 10
From: Under the flightpath of old ORD 22R
The 2010 sales figures, the Ranger only sold 55K units in North America.
It is a money loser for the company, so why keep it or pay to update it in hopes of getting production back over the break even unit count ?
The fusion broke a record for Ford, being the 1st car by Ford to sell more than 200K units since 2004.
Even the Escape sold 191K units in 2010 and the Edge was 118K units.
Econoline vans in the commerical segment sold over 100K units.
Ranger sales have been dropping for the past decade, so why keep it ?
Ford has been making solid business decisions since the new guy from Boeing came over. None of the GM type decisions where something is kept due to filling a line out. If the sales are not there, Ford is not going to damage the bottom line just to say they have a complete line.
Figure the profit margins on Rangers x 55K units. That is a pathetic inclusion to the overall company health.
Ford has the Escape and F-150 lines to choose from.
If someone really wants a small or midsize truck, let the % of those 55K unit sales go to GM or Chrysler.
See how well the business plans over there are working for them.
I would have to guess the Raptor sales are going to eclipse the Rangers sales in 2011.
It is a money loser for the company, so why keep it or pay to update it in hopes of getting production back over the break even unit count ?
The fusion broke a record for Ford, being the 1st car by Ford to sell more than 200K units since 2004.
Even the Escape sold 191K units in 2010 and the Edge was 118K units.
Econoline vans in the commerical segment sold over 100K units.
Ranger sales have been dropping for the past decade, so why keep it ?
Ford has been making solid business decisions since the new guy from Boeing came over. None of the GM type decisions where something is kept due to filling a line out. If the sales are not there, Ford is not going to damage the bottom line just to say they have a complete line.
Figure the profit margins on Rangers x 55K units. That is a pathetic inclusion to the overall company health.
Ford has the Escape and F-150 lines to choose from.
If someone really wants a small or midsize truck, let the % of those 55K unit sales go to GM or Chrysler.
See how well the business plans over there are working for them.
I would have to guess the Raptor sales are going to eclipse the Rangers sales in 2011.
Senior Member
Joined: Mar 1998
Posts: 1,719
Likes: 1
From: Blue Ridge Mountains, GA
I think the Ranger became useless lately, near me you could get an F-150 REALLY reasonable, so for a few grand more why not get a F-150 instead of a Ranger. Plus, I have yet to see a Ranger on the front line at any dealerships near me. I think they should keep the Ranger to compete with the Tacoma, Frontier (if they still make that truck?) and make it reasonably priced with a descent power train. If they did that, I bet a lot of people would buy those, even as fleet vehicle vs. F-150's just due to size alone. Just an opinion.
On a side note, those Lightnings suck gas like crazy. My friend had a stock one, and his mildly modded Corvette did better on gas.
On a side note, those Lightnings suck gas like crazy. My friend had a stock one, and his mildly modded Corvette did better on gas.
Last edited by Frank S; Oct 19, 2011 at 01:47 PM.
Senior Member
Joined: Jul 2001
Posts: 4,121
Likes: 0
From: Hammer Lane
Chevy confirms Global Canyon for the US...
http://www.autoblog.com/2011/10/10/c...ickup-for-u-s/
Can Ford be far behind with a T6 Ranger? Apparently price may be a factor.
http://www.autoblog.com/2011/10/10/c...ickup-for-u-s/
Can Ford be far behind with a T6 Ranger? Apparently price may be a factor.
Technical Article Contributor
Joined: Apr 2009
Posts: 10,697
Likes: 14
From: In the fast lane from LA to Tokyo...
Technical Article Contributor
Joined: Apr 2009
Posts: 10,697
Likes: 14
From: In the fast lane from LA to Tokyo...
Chevy confirms Global Canyon for the US...
http://www.autoblog.com/2011/10/10/c...ickup-for-u-s/
Can Ford be far behind with a T6 Ranger? Apparently price may be a factor.
http://www.autoblog.com/2011/10/10/c...ickup-for-u-s/
Can Ford be far behind with a T6 Ranger? Apparently price may be a factor.
Senior Member
Joined: Oct 2009
Posts: 235
Likes: 0
From: Lakewood, CA
Senior Member
Joined: May 2004
Posts: 195
Likes: 0
From: Crestview, FL
Not everyone needs a $40K F150 Supercrew.
Senior Member
Joined: Mar 1998
Posts: 1,719
Likes: 1
From: Blue Ridge Mountains, GA
One could argue that the reason it isn't selling is because Ford hasn't done a true redesign and update to it for the past decade. Imagine if they put an Ecoboost I4 in a redesigned Ranger that got like 30mpg and still could haul light duty loads like the current one can? That would sell like hotcakes!!
Not everyone needs a $40K F150 Supercrew.
Not everyone needs a $40K F150 Supercrew.
http://www.youtube.com/watch?v=BiDtX8wZyjc
Last edited by Frank S; Oct 19, 2011 at 04:38 PM.