New Rangers for $5 a day !!! For real.
Thread Starter
|
Senior Member
Joined: Nov 2002
Posts: 252
Likes: 0
New Rangers for $5 a day !!! For real.
http://media.ford.com/article_displa...ticle_id=14895
FORD ANNOUNCES RETURN OF $5 DAY AND OTHER CUSTOMER INCENTIVES
Ford marks its Centennial with $5 a day Mustang and Ranger leases April marketing incentives include customer cash of up to $3,000 and zero percent financing for 60 months on many models
Ford is the only domestic automaker to gain market share in the first quarter
DEARBORN, Mich., April 1 – To mark the company’s 100th anniversary, Ford Motor Company (NYSE: F), the only U.S. automaker to gain market share in the first quarter of 2003, has announced the return of the $5 day – not as a wage but as car payment. Beginning April 2, customers will be able to lease a very well equipped Ford Mustang Coupe or Ranger Edge 4x2 pickup for $5 a day.
"Henry Ford helped create the American middle class in 1914 when he introduced the $5 day wage and the 40-hour workweek. It was a defining moment in history – one we wanted to tap into for customers in our centennial year," said Steve Lyons, Ford Division president. "No one else has the heritage of Ford – that’s why our centennial theme is, ‘the road is ours.’ The program shows we mean it."
The Mustang and Ranger Centennial lease is a 48-month lease that requires a 10 percent down payment. Other fees may apply. Mileage is limited to 12,000 miles annually or an excess mileage charge may apply.
Ford also announced other attractive consumer incentives (for qualified buyers), which, like the Centennial Lease promotion, will be in effect April 2 – May 5.
"Our customer incentives are designed to make new Ford cars and trucks as affordable as possible and play to our strengths in areas like diesel-powered pickups, small SUVs, compact cars, crew-cab pickups and other areas where Ford products stand head and shoulders above the competition," said Lyons.
FORD ANNOUNCES RETURN OF $5 DAY AND OTHER CUSTOMER INCENTIVES
Ford marks its Centennial with $5 a day Mustang and Ranger leases April marketing incentives include customer cash of up to $3,000 and zero percent financing for 60 months on many models
Ford is the only domestic automaker to gain market share in the first quarter
DEARBORN, Mich., April 1 – To mark the company’s 100th anniversary, Ford Motor Company (NYSE: F), the only U.S. automaker to gain market share in the first quarter of 2003, has announced the return of the $5 day – not as a wage but as car payment. Beginning April 2, customers will be able to lease a very well equipped Ford Mustang Coupe or Ranger Edge 4x2 pickup for $5 a day.
"Henry Ford helped create the American middle class in 1914 when he introduced the $5 day wage and the 40-hour workweek. It was a defining moment in history – one we wanted to tap into for customers in our centennial year," said Steve Lyons, Ford Division president. "No one else has the heritage of Ford – that’s why our centennial theme is, ‘the road is ours.’ The program shows we mean it."
The Mustang and Ranger Centennial lease is a 48-month lease that requires a 10 percent down payment. Other fees may apply. Mileage is limited to 12,000 miles annually or an excess mileage charge may apply.
Ford also announced other attractive consumer incentives (for qualified buyers), which, like the Centennial Lease promotion, will be in effect April 2 – May 5.
"Our customer incentives are designed to make new Ford cars and trucks as affordable as possible and play to our strengths in areas like diesel-powered pickups, small SUVs, compact cars, crew-cab pickups and other areas where Ford products stand head and shoulders above the competition," said Lyons.
$5 a day
