I only argue if I'm right and I do apologize if wrong. So my bad, I meant MSRP. Hell, if it was invoice i know alot of people who would be out of a job! Sorry I meant MSRP, Forgiveness please....

 

Dealers do not pay this "invoice" price for their vehicles. The "invoice" price is a carefully calculated marketing tool that works with the MSRP (a really silly number) to create a price range that the public generally feels comfortable with.

If you are happy with your purchase that’s great. Each individual must factor in their own financial situation. What is a good deal for one might not be for another. And I'm not telling anyone how many dollars they should spend; it’s up to the individual. It just amazes me how many people believe that dealers pay this huge sum (invoice) for their cars/trucks and make tiny amounts when they sell them. LOL
Dealers regularly sell cars well under invoice everyday, and they NEVER lose money! 04 F150's are new and hot, and might sell for around invoice for awhile, but that will change at some point. They still make LOTS of money! You're all welcome

TheRealist