On our new truck there is a sticker on the windshield. It says something about the Dearborn MI plant, being built Ford tough, and built with "rouge" pride.

Is this supposed to read *rogue* pride perhaps?

Rouge is a color red/pink or women's makeup... so I can't see the connection - unless the truck was built by women. For that matter I wouldn't understand rogue pride either - rogue meaning deceitful or unprincipaled.

Can someone enlighten me as to what the wording on this sticker is supposed to be and the meaning behind it?

Thanks,
Michelle

 

georgieacres:

Rouge is the name of the plant in Dearborn Michigan.

http://www.thehenryford.org/rouge/default.asp

http://www.cr.nps.gov/nr/travel/detroit/d38.htm

 

Thanks heybeermanTX. I certainly get the connection now! Thanks, too, for the links. I've seen a couple documentaries on Henry Ford and I'm sure "Rouge" was probably mentioned but I guess I wasn't paying as much attention as I thought! :o