Lets make sure that this letter writing campiagn is mature and effective. Make sure the Faxes contain your reasons for being upset BUT use the kind of language you would use to talk to the President of the company you work for or your Father works for.

I for one am disappointed. Most of the automakers have their own performance brands/ marks

Audi has the S series
BMW has the M Series
Mercedes has the AMG series
Dodge has the SRT series
Chevy has the SS series
Ford has the Cobra ... - Not exactly a performance series....

While its competition builds their performance brand Ford is amputating SVT one limb at a time.

I have driven and purchased Fords exclusively since 1987. Driven Ford trucks since 1992. There is nothing else on the market that has the performance and grin factor of the lightning that I can afford and can fit into. I have been babying my 2000 for the past few years to make sure it would last till the Gen 3 comes out - Now I'm going to have to buy something else -

The used market is depressed due to the glut of cars available and the incentives delaers are offereing on the new ones. The demise of the Lightning series will not in my opinion have any significant impact on our resale values. They are after all based on the values of F150's which there are thousands of ...

My $0.02

Doug

 

I'm with Doug on this ... Be mature ... Screaming invectives
will not accomplish what we need to do here.

(Dang we agreed AGAIN??????????? WTF MATE?)


Kobiashi, can we use that image ??? Outstanding job ...

 

Fax Sent!

 

EMAIL to Mssrs Coletti and Scarpella

Good Morning,

From the front page of SVTOA Enthusiast to the very pits of
depression in one month's time !!! That's gotta be some kinda
record.

Please tell the people that made this decision to cancel / shelve
the Lightning that they are making a HUGE mistake.

Who among the U.S. population did not dream and desire to possess
every Ford performance vehicle ever built? I know of no one that
has not drooled at a Cobra, followed a Lightning for miles just to talk
to the owner, and in general envy the people that drive your performance
cars.

SVT proved supremacy with the GT. SVT proved cost effective
manufacturing with the GT. The design points of the Lightning have
kept it at the peak of the Performance Truck market almost since it's
inception. The Cobra is the epitome of performance straight from the
showroom floor.

Whom among us has not drooled at the GT, the Cobra, the Lightning,
the Bullit, the Mach 1, 1993, 1995 and 2000 Cobra "R"'s ... The list goes
on and on.

People have walked up to me at the local dealership after recognizing
my picture from the SVTOA article and have told me they changed their
mind about buying a Ford and changed to an SVT Ford based on what they
read about the enthusiastic support Ford has for these vehicles.

Now it's all in jeopardy, and the ball is in your hands, guys. Get 'er done!

Thousands (maybe millions!) of SVT Owners are with you!!!

Sincerely,

Cliff Hemstock
Lexington, KY

 

I called SVT this morning and they advised me to e-mail or fax them our petitions. They are collecting them in a stack and are going to present them to upper management.

I told my story. It's not about SVT, it's about Ford sales period. I bought a Powerstroke Diesel and a Cobra just because of the influence that the Lightning had on me when they came out in '99.

I'm sure many of you bought your Ford vehicles because of the Lightning. Let them know the Lightning has more of an impact than the SVT community and it's a bad decision to shelf it. Tell your story.

email:

John Coletti - jcoletti@ford.com
Tom Scarpello - tscarpel@ford.com

Fax - 1-313-621-2500

 

it looks like i might have to go up there, or something

 

power lease people need to call svt asap for details about their leases.

Thats what ythey told me...

 

They are listening!
I got this response back in a few hours after e-mailing them.
----------------------------------------------------------------------------

Thank you very much for taking the time to write to me to express your feelings regarding Ford's decision to postpone the launch of the next-generation SVT F-150 Lightning.


By any measure, the SVT F-150 Lightning has been a very successful product for Ford. With a total of 39,687 SVT F-150 Lightnings produced since 1993, the Lightning is the longest-running, best-selling sport truck nameplate in the industry. With a unique blend of performance, style, functionality, and value, Lightning is truly an icon product.


Over the years, the SVT F-150 Lightning has earned Ford a tremendously loyal customer base. Most Lightning owners own other Ford Motor Company products as well. Lightning owners are often responsible for encouraging friends, neighbors, and co-workers to consider Ford products. This is why we at SVT believe that Lightning customers are some of Ford's most valuable customers. Ford and SVT are fortunate to have such a loyal and enthusiastic customer base.


Ever since the news of the postponement of the next-generation Lightning became a matter of public record, we have received numerous letters, faxes, phone calls, and emails from Lightning owners. The overwhelming response to this announcement is a strong indication of the passion that our customers have for this very special product. We are presently in the process of compiling and cataloguing this important and highly valued input from our customers, so that we may share it with Company management.


Any further announcements regarding the SVT F-150 Lightning and/or other SVT programs will be communicated through our dealers and via our website, www.svt.ford.com. Alternatively, customers may contact us directly via the SVT InfoCenter, at 1-800-367-3788 (1-800-FORD-SVT).


Thank you once again for your feedback.

Sincerely,

Tom Scarpello
Marketing and Sales Manager
Ford Special Vehicle Team
(313) 390-0441

 

E- Mail sent... Hope it helps!

Elf

 

Yeah, be mature about it. And I'd suggest sending it via fax. That way they have a hardcopy of it.

 

http://www.modularfords.com/forums/s...ad.php?t=17520

 

 

Here's the reply i got from John Coletti:

Alexander, I'm very pleased to hear from you, and I want you to know that your feedback is very important to us. Rather than go into alot of detail, just let me say, "Keep the Faith!"

-----Original Message-----
From: Alexander
Sent: Friday, October 22, 2004 1:47 PM
To: Coletti, John (O.J.); Scarpello, Tom (T.A.)
Cc:
Subject: Discontinued Lighting

 

I just sent a fax...with pictures

 

i'm sure they are monitoring these and other sites, and can see how many "views" these threads are getting. this is not show business, and "any" publicity is not always good