Dodges new marketing technique
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Senior Member
Joined: Jul 2000
Posts: 224
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From: Carrollton, TX
Dodges new marketing technique
Interesting....
http://money.cnn.com/2003/12/02/news...ex.htm?cnn=yes
I don't think we'll hear any guys complaining about this!
http://money.cnn.com/2003/12/02/news...ex.htm?cnn=yes
I don't think we'll hear any guys complaining about this!
Senior Member
Joined: Oct 2001
Posts: 2,456
Likes: 1
From: SE Mich
"It's not always possible to avoid criticism," spokesman James Kenyon said. "We feel it's a break-through-the-clutter type of move for us."
I ask you?! What "clutter" are they refering to? Are thier products not good enough as is? Hum... maybe not?
Rich B
Senior Member
Joined: Apr 2000
Posts: 12,632
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From: Stinkin Joisey
This is text taken from the article.........
Does it get any better that that dodge??????????
Dodge has received some criticism for other advertisements of questionable taste. Some dealers complained about a Durango spot that has two men standing at urinals in a bathroom, talking about size.
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Junior Member
Joined: May 2003
Posts: 5
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From: St. Charles, MO
The boys from Dodge are doing what the beer industry has done for years and that is going after the male population with some almost outrageous/humorous stuff. It seems to have worked for lousy beer, why not lousy trucks?
-jim
-jim