ok so i know a lot of people that have yeti coolers, and my cheap $20 igloo finally had to go. So ive looked at better built ones and ill end up spending nearly $100 on a good cooler so im thinking about getting a yeti. My dad has a yeti and said he spent around $349.99 for his tundra 45 qt. last year at academy. Well i see on yeti's website they list for $299.99. i checked at academy yesterday and they had them for $199.99.

why might this be? cheaper built? or might it be because they are getting more common?

academy's website shows 299.99 as well...maybe the coolers were in the wrong place on the shelf.