I'd suggest going into every deal thinking you want to sell them cars for the rest of their life, not just sell them a car. Approach them as a person, not as a potential sale. Never assume what they can and cannot afford, some people dress very nice and cannot afford a new car payment. Others dress very modestly and can afford to pay cash. Lastly, and I think this is the most important: Read a book or two. I recommend the authors Joe Girard and Zig Ziglar both have great insight to the art of selling.

 

Thats a very interesting point of view... I like it

 

Here is how I look at it. I send---and receive birthday greetings and Christmas cards with close personal friends and family. My boss---actually my principal, (I teach), puts a Christmas card for the entire staff on the staffroom door.

Car salespeople do not fall into that category for me. Sorry, but that is just the way I look at it. I look at cards from somebody like that as not building a relationship, but rather, schmoozing.. Sorry, but that is my perspective.

Tim C.

 

I've been selling cars for 4 years now and I am currently a Fleet/Internet Director. I run my own department at work. Basically it boils down to the following:

LISTEN to the customer. Find out what it is they are looking for, and present the product accordingly. Needs/wants assessment is a huge part of car sales. Know your inventory, so that when someone comes in and says "I want an F-150 with Audiophile, and it has to be black with a tan two-tone paint treatment" you can take them right to it and not lead them around like a puppy dog on a chain. People hate that.

Product knowledge is huge too. Read as many news articles and car and truck magazines as you can too so you can stay up to date with future vehicles.

Connect with the customer. Find some common ground and use it to your advantage.

Don't ever play BS games, and don't get yourself all crapped out if you dont sell a car for a week or two.

Do what you say you will do and always keep your promises. Don't EVER lie. Oh, and dont ever lose your temper with a customer or anyone else for that matter. Walk away, go around the block, smoke a cig, something but you must NOT show anger.

 

02SuperCrew4X, I think your sig says it more than your post (it was a good post, btw).

Most people are shopping for a new vehicle because they want one, not because they need one.

Give the customer what they want, and they will buy it. Win/Win.

 

Thanks again guys for the advice! For you car salesman what would be an average salary to expect in this line of business.

 

It's all commission driven. You will get a modest "draw" if you don't sell anything.