Chrysler Digging Deep for Ways to sell vehicles

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Old May 5, 2008 | 10:05 PM
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Chrysler Digging Deep for Ways to sell vehicles

http://www.pickuptrucks.com/html/new...ree-years.html




Originally Posted by pickuptruck.com
Chrysler Unveils Three Year Price Protection Program for Regular Gas and Diesel Fuel at $2.99 Per Gallon
By: Mike Levine Posted: 05-05-08 17:44 PT
© 2008 PickupTruck.com

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In a bold stab at beating high gas prices, Chrysler has introduced "Let's Refuel America," a program that locks in the price of regular gas, E85, or diesel fuel for 3 years at $2.99 per gallon for consumers who buy select vehicles.

Buyers who opt for this program, instead of a cash rebate, will be given refueling cards tied to a credit card. They will only pay $2.99 per gallon when they fill up their trucks, with Chrysler paying the difference.

The rebate will be limited to a maximum of 12,000 miles worth of fuel annually, based on the vehicle's EPA mileage estimate.

What's interesting is that the deal includes diesel-powered Dodge Ram Heavy Duty pickups, which are not required to carry EPA fuel efficiency estimates. With national diesel fuel prices averaging $4.239 per gallon, according to AAA, a Dodge Ram owner with a Cummins engine could save $3,747, if Chrysler estimates average fuel economy at 12 mpg.

Let's Refuel America cardholders can also use the card to fill up other vehicles in their personal fleet, up to the 12,000-mile limit. However, diesel card holders can only fill up with diesel, and regular gas card holders will be charged extra if they fill up with mid-grade or premium gasoline. If a cardholder sells their vehicle before the 36-month time period is up, they can still continue to use the card for the remainder of the three-year period.

The following vehicles are eligible for Chrysler's Let’s Refuel America program:

Small/Compact Car
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible

Mid-size Car
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible

Large Car
Dodge Charger, Chrysler 300, Dodge Magnum

Crossover
Dodge Journey

Minivan
Dodge Grand Caravan, Chrysler Town and Country

Compact SUV
Jeep Patriot, Jeep Compass

Mid-size SUV
Dodge Nitro, Jeep Liberty

Large SUV
Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen

Pickup Truck
Dodge Dakota, Dodge Ram, Dodge Ram HD

The following vehicles are not eligible for the Let’s Refuel America program: All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.

Page: [1]

I read the story and im still confused.
 
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Old May 5, 2008 | 10:40 PM
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easy really... they figure 12,000 miles, divided by what the epa sticker says. sy it is 30mpg... that is 400 gallons of gas they are giving you for $2.99 a gallon. Any thing over 400 gallons is on your dime. If your vehicle is epa rated at 20 mpg... you would get 600 gallons of gas for the year. But suppose gasoline goes down to $2.00 a gallon? Guess your screwed lol.
 
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Old May 6, 2008 | 02:59 PM
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gas aint goin down. The mobil down the road from me has gas for 3.85 right now. I dont understand why anyone goes to that station. Other kwik fills and sunocos have it a little cheaper.
 
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Old May 6, 2008 | 03:13 PM
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Originally Posted by chris1450
... But suppose gasoline goes down to $2.00 a gallon? Guess your screwed lol.
Stop using the Dodge card?
 
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Old May 6, 2008 | 03:45 PM
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instead of a cash rebate, will be given refueling cards tied to a credit card
This kind of kills it for me. I receive $7500 in rebates on my '07 F150. If I had chosen a RAM I would have lost those rebates?
 
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Old May 6, 2008 | 03:45 PM
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I think it is a good marketing campaign and it will help them sell vehicles.

Oftentimes, the gas guzzlers are the highest profit vehicles in the lineup, so the more of those they sell, the better for Dodge.

There is probably some fine print, though. For example, if you pay less than MSRP, maybe you don't get the fuel price guarantee.

So if the choice comes down to get the vehicle for $3,000 less than MSRP, or get an estimated $600 in fuel subsidies each year for 3 years, I'm going to take the vehicle at the lower price.
 
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Old May 6, 2008 | 04:10 PM
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it is also a very easy program for them to hedge.
 
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