Should Ford kill the Ranger?
Originally Posted by JBMX928
Well whether you want to see it or not ford probably will kill it for a year or two. My dealer has NO rangers on the lot right now because of that reason.
They need a redesign, and they need the twinforce V6 in it badly.
And people complaining about it being small. My brother is six foot six inches tall and he had 2 rangers in a row n never had a problem with fitting in there.
They need a redesign, and they need the twinforce V6 in it badly.
And people complaining about it being small. My brother is six foot six inches tall and he had 2 rangers in a row n never had a problem with fitting in there.
Here's the problem - like 8' beds, the average truck buyer wants something other than what the Ranger offers. The 8' bed used to be 80% of truck production - who used trucks? Construction workers, farmers, etc. Not the 8' bed is 10% of production - the average buyer doesn't want one.
The Ranger will have to grow and get more power to equal it's brethren. If it doesn't, it will die. But then, why buy a Ranger? It gets the same mileage as the F150 and doesn't have nearly as strong a resale value... seems like an obvious choice.
The Ranger will have to grow and get more power to equal it's brethren. If it doesn't, it will die. But then, why buy a Ranger? It gets the same mileage as the F150 and doesn't have nearly as strong a resale value... seems like an obvious choice.
Yeah- kill it...
Sport Trac and Ranger- same truck (essentially).
Dress it (The Sport Trac) down- sell a cheap version, and go on upscale 4.6L V8, with all the trimmings, and a 4WD version. Not AWD, 4WD, for you rock crawler types. AWD for us city slickers who deal with slick roads from time to time.
The Sport Trac is more competition for the Frontier than a Ranger, or Crewcab Ranger will ever be.
Sport Trac and Ranger- same truck (essentially).
Dress it (The Sport Trac) down- sell a cheap version, and go on upscale 4.6L V8, with all the trimmings, and a 4WD version. Not AWD, 4WD, for you rock crawler types. AWD for us city slickers who deal with slick roads from time to time.
The Sport Trac is more competition for the Frontier than a Ranger, or Crewcab Ranger will ever be.
Last edited by Bighersh; Jul 10, 2007 at 02:27 PM.
Redesign it with a retro-flavor ala the late-60's Broncos or F-100 trucks and that thing will sell like crazy!
Were it not for my daily driver Ranger, I would not even be a Ford man. I bought it brand new back in '97, simply because I needed a small vehicle to beat around from jobsite to jobsite. It turned out to be such an awesome truck that it has led directly to (3) additional Ford purchases -- my wife's '05 Escape, my '05 F-150, and the '08 Mustang I will be ordering this fall.
The importance of a reliable, entry-level vehicle like the Ranger is not so much the profit on the individual line of cars, but the young new buyers it will introduce to a manufacturer's products!
Were it not for my daily driver Ranger, I would not even be a Ford man. I bought it brand new back in '97, simply because I needed a small vehicle to beat around from jobsite to jobsite. It turned out to be such an awesome truck that it has led directly to (3) additional Ford purchases -- my wife's '05 Escape, my '05 F-150, and the '08 Mustang I will be ordering this fall.
The importance of a reliable, entry-level vehicle like the Ranger is not so much the profit on the individual line of cars, but the young new buyers it will introduce to a manufacturer's products!
Originally Posted by ddellwo
The importance of a reliable, entry-level vehicle like the Ranger is not so much the profit on the individual line of cars, but the young new buyers it will introduce to a manufacturer's products!

I also think Ford needs to offer a lunch-bucket version of the Mustang, with a V-8. I'm talking engine, steering wheel, cloth seats, AM/FM Radio with maybe a CD player, roll-up windows, and a 5-sp manual, for $17,000.00.
They'd sell liek hot cakes, and be affordable by the demographic with whom that car has legions of fans who can't afford the car, and insurance.
Originally Posted by Bighersh
Yeah- kill it...
Sport Trac and Ranger- same truck (essentially).
Dress it (The Sport Trac) down- sell a cheap version, and go on upscale 4.6L V8, with all the trimmings, and a 4WD version. Not AWD, 4WD, for you rock crawler types. AWD for us city slickers who deal with slick roads from time to time.
The Sport Trac is more competition for the Frontier than a Ranger, or Crewcab Ranger will ever be.
Sport Trac and Ranger- same truck (essentially).
Dress it (The Sport Trac) down- sell a cheap version, and go on upscale 4.6L V8, with all the trimmings, and a 4WD version. Not AWD, 4WD, for you rock crawler types. AWD for us city slickers who deal with slick roads from time to time.
The Sport Trac is more competition for the Frontier than a Ranger, or Crewcab Ranger will ever be.
Originally Posted by Bighersh
Strong point...
I also think Ford needs to offer a lunch-bucket version of the Mustang, with a V-8. I'm talking engine, steering wheel, cloth seats, AM/FM Radio with maybe a CD player, roll-up windows, and a 5-sp manual, for $17,000.00.
They'd sell liek hot cakes, and be affordable by the demographic with whom that car has legions of fans who can't afford the car, and insurance.
I also think Ford needs to offer a lunch-bucket version of the Mustang, with a V-8. I'm talking engine, steering wheel, cloth seats, AM/FM Radio with maybe a CD player, roll-up windows, and a 5-sp manual, for $17,000.00.
They'd sell liek hot cakes, and be affordable by the demographic with whom that car has legions of fans who can't afford the car, and insurance.
In the 90's you could get a Mustang GTS... Which is exactly what you guys are referring too... Not sure why they killed it. I guess guys like me would rather save up for a GT, than not get all the goods...
http://www.quannet.org/corey/gtsinfo.html
http://www.quannet.org/corey/gtsinfo.html
Crew Cab?
You can get one over here.
There is a supercab and a double cab version.
I am not sure if double cab is the same as crewcab.
Does this look like a crew cab to you?

Check out the commercial on this page.
http://www.ford.nl/ranger
2.5 L Diesel 143 HP
4-door double cab €21,856
http://www.ford.co.uk/ie/ranger/-/-/-/-/-/168465#
You can get one over here.
There is a supercab and a double cab version.
I am not sure if double cab is the same as crewcab.
Does this look like a crew cab to you?

Check out the commercial on this page.
http://www.ford.nl/ranger
2.5 L Diesel 143 HP
4-door double cab €21,856
http://www.ford.co.uk/ie/ranger/-/-/-/-/-/168465#
Last edited by F150Europe; Jul 10, 2007 at 05:27 PM.
Ford already killed the Ranger. After this year they wont be making it anymore.
I personally think that Ford should bring the Ranger back as a midsize. GM, Toyota and Nissan all moved from compact to midsize trucks, but Ford has left the Ranger mostly unchanged and thats why the Ranger's sales are down.
I dont know what Ford is thinking by not having a compact/midsize truck in their lineup. Perhaps they think that everyone will just buy F-150s.
IMO, Ford is going to be really missing the boat with no small truck in their lineup.
I personally think that Ford should bring the Ranger back as a midsize. GM, Toyota and Nissan all moved from compact to midsize trucks, but Ford has left the Ranger mostly unchanged and thats why the Ranger's sales are down.
I dont know what Ford is thinking by not having a compact/midsize truck in their lineup. Perhaps they think that everyone will just buy F-150s.
IMO, Ford is going to be really missing the boat with no small truck in their lineup.
I really liked the 98 ranger that my company gave me to drive, but the V6 got the same gas milelage that my F150 gets. Also I was at the stealership the other day when my fiance bought her fusion and they had a new extended cab ranger on the showroom floor. I really liked it, but when I sat in it there was absolutely no head room, I am 6'3". Also when I looked at the sticker price of around 26K, why in the world would anyone want to spend that on a mid/small sized truck?? When you can get a full size for relatively the same price. Ford is not the only manufacturer that needs to look at their midsize lines. Chevy/GMC also have the same problem. The US automakers are really going to have to step it up if they expect to compete with the foriegn guys.....
I had an 03 FX4, 4.0, Stick. That was a badass truck, dropping it in first the LS would kick in and get all sideways. I think the Ranger would be better in a Dakota size. Little more room in both the interior and bed. Those jump seats are a joke, my friends that would sit in the back called it "the hole".
Originally Posted by closer9
In the 90's you could get a Mustang GTS... Which is exactly what you guys are referring too... Not sure why they killed it. I guess guys like me would rather save up for a GT, than not get all the goods...
http://www.quannet.org/corey/gtsinfo.html
http://www.quannet.org/corey/gtsinfo.html


