Interesting stuff here....I've often wondered how many people even pay attention to commercials. Take radio for example; commercials come on; I switch channels.

http://money.cnn.com/2006/07/11/tech...ex.htm?cnn=yes

Nielsen preparing method to track how many viewers are watching commercials, newspaper says.

The Wall Street Journal reports that executives at both TV networks and advertisers expect the new Nielsen ratings will show that viewership declines noticeably when a program breaks for commercials. The paper reports the ratings could accelerate the flow of advertising dollars out of television to the Internet and new digital media.
tv_advertising_remote.03.jpg

"Prices should go down," media buyer Bruce Goerlich told the paper.

 

we know people leave the room.

There is already research to priove that.


Factor in timeshifting, PVRs and computers in the TV room and there are not nearly as many watching the ads as are watching the entertainment.


Advertisers only want to pay for what they get.