Texas...
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Texas...
True Blue News
The Power of Texas
October 7, 2004
Texans have a saying: “Everything is big in Texas.” That includes the fiercely competitive automotive shoot-out now under way in the Lone Star State.
I worked in Dallas in the late 1980s for Ford and Lincoln Mercury Divisions, and I will never forget my experience there. It gave me a better perspective about the Texas market, which is the center of the world for trucks and a very profitable region for Ford.
Texans are fiercely proud of their state, and they know and love their trucks. It doesn’t matter how a truck is viewed elsewhere in the world. Industry watchers and the press always ask: “How is it doing in Texas?”
As I hope you noticed, we had an incredible month for truck sales in September. Throughout the U.S., we sold a record 99,720 F-Series trucks. In fact, September was the second highest F-Series sales for any month in the 56-year history of the truck -- eclipsed only by the 102,424 units sold in October 2001. It also was the 13th month in a row of higher F-Series sales. Year-to-date, F-Series sales have totaled 697,938, which is a record for the first nine months.
Texas has played an incredibly important role in our truck success story. Thanks to our great team and dealers there, Ford is the No. 1 selling brand of trucks in Texas and has been for many years.
Consider these statistics through the end of August:
Ford’s Texas truck market share is 24.8 percent -- versus the Ford national truck share of 20.1 percent.
We sell 120,000 F-Series trucks a year in Texas. That’s one every 4.5 minutes.
Ford trucks have outsold Chevrolet trucks in Texas by 12,904 units so far this year.
F-150, Super Duty, Explorer, Ranger and Econoline are all leaders in the Texas truck segments in which they compete.
Our competition has noticed our dominance in Texas, and they’re battling hard for a piece of our success. Toyota is building a truck plant in San Antonio. Chevrolet advertises the fact that some of its trucks are “Built in Texas by Texans.” And Dodge, Chevrolet and Toyota all have trucks that are badged as “Texas Editions.”
Clearly, we didn’t become No. 1 in Texas by resting on our laurels. And we intend to remain the leader with an onslaught of new products. Many are on display this week at the Texas State Fair. The event draws more than 3 million visitors a year, and we’re proud to be showing Texas what’s new from Ford, Mercury and Lincoln:
The 2006 Lincoln Mark LT pickup, which Darryl Hazel says “takes luxury to a place it’s never been -- the truck market -- and combines the elegance of Lincoln with the functionality of a pickup.” When we showed a Texas dealer the new Mark LT earlier this year, he kissed the hood he was so excited about it.
The 2006 Ford Expedition King Ranch -- which features Castaño leather from Texas’ King Ranch.
The 2005 Ford Super Duty pickup, which now has increased towing capacity of 19,200 pounds -- up from a best-in-class 17,000 pounds.
From anywhere on the fairgrounds, visitors can locate the Ford display by simply looking up at the 2005 Super Duty that is on top of a 45-foot oil derrick.
But we’re not stopping there. To extend our dominance in Texas, we’ve developed several initiatives that are unique to the market. Our product actions include:
A new Texas Edition Ford F-150, with unique badging, no-charge two-tone paint, power driver’s seat and in-dash CD changer.
A new Amarillo Super Duty, which has screaming yellow paint available only in Texas, Colorado and California.
A new F-150 STX Wheels and Tunes edition -- available in Texas and Oklahoma -- which is a youth oriented truck with monotone paint, upgraded 17-inch wheels and in-dash CD changer all at no charge.
We’re also accelerating our market presence to let everyone know that Ford intends to remain “Big in Texas.” We have 56 Texas alliances and partners -- including the Dallas Cowboys and Houston Texans -- who work with us to showcase and co-brand our great products with a unique Texas size flair.
I’m very proud of all we’re doing to remain the leader in Texas, and it’s critically important that we all support the effort.
Yes, “everything is big in Texas.” And that includes Ford’s presence there and our plans to remain “Best in Texas” well into the future.
The Power of Texas
October 7, 2004
Texans have a saying: “Everything is big in Texas.” That includes the fiercely competitive automotive shoot-out now under way in the Lone Star State.
I worked in Dallas in the late 1980s for Ford and Lincoln Mercury Divisions, and I will never forget my experience there. It gave me a better perspective about the Texas market, which is the center of the world for trucks and a very profitable region for Ford.
Texans are fiercely proud of their state, and they know and love their trucks. It doesn’t matter how a truck is viewed elsewhere in the world. Industry watchers and the press always ask: “How is it doing in Texas?”
As I hope you noticed, we had an incredible month for truck sales in September. Throughout the U.S., we sold a record 99,720 F-Series trucks. In fact, September was the second highest F-Series sales for any month in the 56-year history of the truck -- eclipsed only by the 102,424 units sold in October 2001. It also was the 13th month in a row of higher F-Series sales. Year-to-date, F-Series sales have totaled 697,938, which is a record for the first nine months.
Texas has played an incredibly important role in our truck success story. Thanks to our great team and dealers there, Ford is the No. 1 selling brand of trucks in Texas and has been for many years.
Consider these statistics through the end of August:
Ford’s Texas truck market share is 24.8 percent -- versus the Ford national truck share of 20.1 percent.
We sell 120,000 F-Series trucks a year in Texas. That’s one every 4.5 minutes.
Ford trucks have outsold Chevrolet trucks in Texas by 12,904 units so far this year.
F-150, Super Duty, Explorer, Ranger and Econoline are all leaders in the Texas truck segments in which they compete.
Our competition has noticed our dominance in Texas, and they’re battling hard for a piece of our success. Toyota is building a truck plant in San Antonio. Chevrolet advertises the fact that some of its trucks are “Built in Texas by Texans.” And Dodge, Chevrolet and Toyota all have trucks that are badged as “Texas Editions.”
Clearly, we didn’t become No. 1 in Texas by resting on our laurels. And we intend to remain the leader with an onslaught of new products. Many are on display this week at the Texas State Fair. The event draws more than 3 million visitors a year, and we’re proud to be showing Texas what’s new from Ford, Mercury and Lincoln:
The 2006 Lincoln Mark LT pickup, which Darryl Hazel says “takes luxury to a place it’s never been -- the truck market -- and combines the elegance of Lincoln with the functionality of a pickup.” When we showed a Texas dealer the new Mark LT earlier this year, he kissed the hood he was so excited about it.
The 2006 Ford Expedition King Ranch -- which features Castaño leather from Texas’ King Ranch.
The 2005 Ford Super Duty pickup, which now has increased towing capacity of 19,200 pounds -- up from a best-in-class 17,000 pounds.
From anywhere on the fairgrounds, visitors can locate the Ford display by simply looking up at the 2005 Super Duty that is on top of a 45-foot oil derrick.
But we’re not stopping there. To extend our dominance in Texas, we’ve developed several initiatives that are unique to the market. Our product actions include:
A new Texas Edition Ford F-150, with unique badging, no-charge two-tone paint, power driver’s seat and in-dash CD changer.
A new Amarillo Super Duty, which has screaming yellow paint available only in Texas, Colorado and California.
A new F-150 STX Wheels and Tunes edition -- available in Texas and Oklahoma -- which is a youth oriented truck with monotone paint, upgraded 17-inch wheels and in-dash CD changer all at no charge.
We’re also accelerating our market presence to let everyone know that Ford intends to remain “Big in Texas.” We have 56 Texas alliances and partners -- including the Dallas Cowboys and Houston Texans -- who work with us to showcase and co-brand our great products with a unique Texas size flair.
I’m very proud of all we’re doing to remain the leader in Texas, and it’s critically important that we all support the effort.
Yes, “everything is big in Texas.” And that includes Ford’s presence there and our plans to remain “Best in Texas” well into the future.
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From: Austin TX
Once again, I'm going to the TX/ou football game at the Cotton Bowl ... Texas State Fair. While there last year, I checked out the car show (as always). I'd already seen pics of the new '04 F-150 and really wanted to check one out in person. I sat in an FX4 only to have some little kid say "come on mister, it's my turn." 
So, I jumped in the back seat and told him to drive. After I jumped out, I told my friends "I'm going to have to get me one of these!" They promptly replied with "yeah right." You see, I'd never owned a NEW vehicle before ... always just bought another used vehicle. Well, I ordered my SCrew about 10 weeks after the fair ... and I love it.
I look forward to checking out the new '05 SuperDuty. My brother is thinking about getting one (probably an '06 though). I just have to see it.
Oh, and HOOK'EM!
So, I jumped in the back seat and told him to drive. After I jumped out, I told my friends "I'm going to have to get me one of these!" They promptly replied with "yeah right." You see, I'd never owned a NEW vehicle before ... always just bought another used vehicle. Well, I ordered my SCrew about 10 weeks after the fair ... and I love it.I look forward to checking out the new '05 SuperDuty. My brother is thinking about getting one (probably an '06 though). I just have to see it.
Oh, and HOOK'EM!
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Off topic, but Gordo, good luck with OU. I'm tired of hearing all the Okie smack run on our state. With the schools we have, recruits should have little desire to play out of state.
Win this one for Texas. Fran is doing his damnedest to get us to be able to.
DUCK
Win this one for Texas. Fran is doing his damnedest to get us to be able to.
DUCK
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Posts: 255
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Its good to see that Ford is finally reaching out to the biggest pickup market in the country. Everyone else has already, with a Texas Edition, even toyota.
By the way, longhorns suck. aggies rule!. Saw em off, boys. UT is way too liberal for me, A&M is a bunch of country folk like me, so its good there. Takin a trip to College Station saturday, go see my bro at school. and check out this chick who drives a truck with a 27" lift, may be a chev, but 27" lift? DAYUM!
By the way, longhorns suck. aggies rule!. Saw em off, boys. UT is way too liberal for me, A&M is a bunch of country folk like me, so its good there. Takin a trip to College Station saturday, go see my bro at school. and check out this chick who drives a truck with a 27" lift, may be a chev, but 27" lift? DAYUM!
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From: Saginaw
Re: Re: GEO...
Originally posted by geo036
Well...its complicated...but yes.
Well...its complicated...but yes.
mattttttttttttttttttttttt
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From: Las Colinas, TX
Just saw an ad in this morning's Dallas Morning News for the F150 Texas Edition and the F150 Oklahoma Edition ... just in time for the Red River Rivalry! They have some added accessories plus the state badges.
Saw the 05 Super Duty at Southlake's Oktoberfest last weekend. Pretty sweet. Maybe I should have waited before I bought my F150.
Saw the 05 Super Duty at Southlake's Oktoberfest last weekend. Pretty sweet. Maybe I should have waited before I bought my F150.
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From: Detroit (48209)
Re: Re: Re: GEO...
Originally posted by mjninke
GEO... I was just wondering if anything is going through the hq or anything about the vibe. stuff. I am really curious. I have never heard of new vehicles doing this like this before...
mattttttttttttttttttttttt
GEO... I was just wondering if anything is going through the hq or anything about the vibe. stuff. I am really curious. I have never heard of new vehicles doing this like this before...
mattttttttttttttttttttttt
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From: Central TX
Originally posted by Tex54
so is this amarillo truck have anything to do with the town amarillo ? or just cause amarillo means yellow in spanish.
said best by cross canadian cagweed - boys from oklahoma
so is this amarillo truck have anything to do with the town amarillo ?
or just cause amarillo means yellow in spanish.said best by cross canadian cagweed - boys from oklahoma
I read a press release earlier in the year that said the 2005 Amarillo SD was going to be marketed in just a few "mountain states" (they mentioned TX, CO and CA).
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Joined: Jul 2003
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From: Central TX
More Details on Amarillo Super Duty
A little more info from one of the "other" F-series truck sites... 
Limited-Edition Amarillo Super Duty Blazes New Traill
The new F-Series Super Duty is no shrinking violet – especially not when it’s painted Blazing Yellow.
The bold, distinctive yellow monochromatic paint scheme identifies the Super Duty Amarillo – a limited-edition pickup to be sold in the Southwest, Denver and California markets.
Amarillo was inspired by the Mighty F-350 TONKA concept vehicle, which likewise featured a bright yellow exterior.
“We thought that since the 2005 Super Duty uses Mighty TONKA design cues, we could create more buzz with a limited-edition production truck that captures more of that excitement,” said Phil O’Connor, F-Series Super Duty marketing manager.
“It will certainly generate excitement on the showroom floor and call attention to the fact we have a new Super Duty this year,” he said.
The Amarillo package, available on diesel-powered F-250 and F-350 XLT SuperCab and Crew Cab pickups, features:
o Monochromatic Blazing Yellow exterior, including door handles and body-color moldings.
o Chrome bumpers with fog lamps, and chrome tow hooks, tubular step bars and muffler tip.
o Black interior, with black leather-wrapped steering wheel, black leather seating surfaces on the front captain’s chairs and rear bench, black carpet, ebony and platinum-colored trim.
o Four-wheel-drive with LT275/70R18 outline-white-letter all-terrain tires on 18-inch forged aluminum wheels.
o Options include the reverse sensing system and roof marker lights.
http://www.ford-trucks.com/specs/200...perduty_3.html
Limited-Edition Amarillo Super Duty Blazes New Traill
The new F-Series Super Duty is no shrinking violet – especially not when it’s painted Blazing Yellow.
The bold, distinctive yellow monochromatic paint scheme identifies the Super Duty Amarillo – a limited-edition pickup to be sold in the Southwest, Denver and California markets.
Amarillo was inspired by the Mighty F-350 TONKA concept vehicle, which likewise featured a bright yellow exterior.
“We thought that since the 2005 Super Duty uses Mighty TONKA design cues, we could create more buzz with a limited-edition production truck that captures more of that excitement,” said Phil O’Connor, F-Series Super Duty marketing manager.
“It will certainly generate excitement on the showroom floor and call attention to the fact we have a new Super Duty this year,” he said.
The Amarillo package, available on diesel-powered F-250 and F-350 XLT SuperCab and Crew Cab pickups, features:
o Monochromatic Blazing Yellow exterior, including door handles and body-color moldings.
o Chrome bumpers with fog lamps, and chrome tow hooks, tubular step bars and muffler tip.
o Black interior, with black leather-wrapped steering wheel, black leather seating surfaces on the front captain’s chairs and rear bench, black carpet, ebony and platinum-colored trim.
o Four-wheel-drive with LT275/70R18 outline-white-letter all-terrain tires on 18-inch forged aluminum wheels.
o Options include the reverse sensing system and roof marker lights.
http://www.ford-trucks.com/specs/200...perduty_3.html