$70 is good bull. They must have given it to you at cost.

It was late when I closed the deal on my truck and the service dept had already closed for the day, plus I did not feel like driving 45 minutes back another day to buy one from the dealer.

The local Ford Dealer wanted $130ish when I called them.

I bought an aftermarket one from the company that put my bed cover on. I think it was $50-60. They said that the 09 bed mat was the same as the 04-08 F-150 bed mats. Not to start the refresh vs. all new debate again.

The mat is good for keeping the tools and stuff in the bed of my truck from sliding around.

 

I had the stock Harley mat in mine, but still managed to scrape the sides of the box so now mine is covered with Line-x extra, a worthwhile investment.

 

I priced this exact bed mat yesterday and can get it for $89.28 plus tax

 

tractor supply on sale for $50 regular price was $64. weighs just as much as the ford mat. just as much grip and tread just doesnt say f150. save the money it is afterall JUST a bedmat.