Looks like new wording to make 3k rebate. But the interest rates going in wrong direction. Ford needs to take a hard look at lowering to get payments in line for most to buy now. We bought a new Explorer LTD in 03 , X plan and 1.9 interest rate. Was a good deal. Low rates let you buy more truck or that extra option you want. No one expects them not to profit,just work harder to get the sale. Just a thought....

 

Mg5 - please explain...new wording?

 

March is basically the same as February for incentives. They will change come April 1st (unless Ford decides to keep them the same). Will be interesting to see what happens, as I based my deal on the Feb/Mar incentives but my Platinum won't even be built until 3/23/09.

 

In the same boat here...my dealer guaranteed me the current discount levels - unless they have better discounts when I take delivery

 

Yep, let's hope they offer some better financing. I see both the Edge and some lincoln vehicle both with 0% interest.

 

if it gets higher (rebates) i will be hard pressed not to sell my 08 and get a platinum or maybe a KR..

 

To be honest i see that coming. Banks are getting really tight with their money and to cover the risk they have put rates up for people who do pay well. Ford are doing the trucks at invoice minus $3k so are dam cheap at the moment compared to previous years. I see that some people paid more for a new lariat in 04 than people are paying for a new platinum now 4 years later. Thats 2 models above and 4 years inflation. I think people are expecting too much in this economy. These company need money now! not in 1-2-3 years time and thats what happens if they do you 0.0% finance. Thats why they ain't really willing to do that deal and thats the reason so many are in trouble with their payments. 0%apr+newtruck+losejob=you not paying for truck and ford getting no money and having to chase it down. They would rather get you to get the money from a bank and give to them in good hard cash. They wont see returns on in house finance for 2-3 years if ford done 0.0%.

 

Circumstances have prevented me from buying so far (waiting to close on a house), but an extra $1K or $2K in rebates would definitely motivate me to buy something on a dealer lot come April or May.

I can get 3.9% for 60 months through my credit union, so Ford's financing doesn't really mean much to me right now.

 

I saw a new offer today on TV. Ford will make the first 3 payments and offer up to $5500 cash back. I didn't read the fine print but this is the first time I have seen this offer.

 

Was this offer for the 09 F150's? Was this a local dealership or a Ford corporate commercial? I find that hard to believe but here's hoping you saw something legit!

 

They showed the 2009 F-150 in the ad but you never know what you're going to get unless you read the fine print. It was a Ford corporate commercial that ran in the NY-NJ-PA tri state area. Watch for it.

 

We may be waiting awhile for better incentives as Ford still doesn't get that we are in a depression and are choosing to cut production rather than match rivals incentives. From freep.com:

Ken Czubay, Ford's vice president of sales and marketing, said Ford refused to match rivals' spending on rebates and other incentives.

"We're zigging while some of our competitors are zagging," Czubay said, pledging that Ford will resist higher incentive spending in order to rebuild the brand and boost resale values.

"The old Ford might have been knocked off-guard," Czubay said, by the incentive spending of its rivals -- a not-too-subtle reference to Chrysler's ongoing "Employee Pricing Plus Plus" campaign.

Chrysler's incentive spending jumped to $5,566 per vehicle in February, nearly double the industry average of $2,914, according to the automotive Web site Edmunds.com.

Ford spent $3,430 per vehicle and GM $3,584, Edmunds said. Toyota's incentive spend, though smaller at $1,744 per unit, was up 74% from last year.

Press, generally a sunny, upbeat fellow, got a little testy Tuesday when reporters asked about Chrysler's incentives.

"You're letting our competitors define us," he protested, suggesting that Chrysler was being penalized for cutting costs sooner than its rivals. -End


Good luck with that Ford!

 

I seen one here the last few weeks and i couldn't make out what it said at the bottom but a couple of days ago i see the ad in HD and at the bottom it had about 3-4 different vehicles were not included and one was the 09 f150.

 

Well to you suggest they have a full on price war and devalue the already bad brands more than they already are. Like ford say if they drop prices and the used value also drops then who's gonna have faith in that brand. They def dont want to be seen in the same light as Chrysler as a brand so im glad they aint devalueing the value of my truck by playing the silly price war game. I think If Ford were doing these trucks at cost certain people would still think they should be cheaper.

 

Good point, but what would the resale value of your truck become if Ford goes Chapter 11, which according to analysts is a real possibility???They've capitalized 100% of their assets, have insurmountable debt, and are running out of cash, which is why their stock has been beaten down to a buck and change. Desperate times call for desperate measures. They'd win a price war IMHO and move out inventory with some profit.