IDK it started with the rounder body style the 97+ were called lobos, before that they were still f150s.
But then again, the cars we have here sometimes get renamed in other countries or branded under a different logo.
For example, our Saturns get branded Opels in europe and higher end aussie chevy cars come over here as pontiacs with a more economic drivetrain but share platforms and body panels.

Our jettas here are renamed something else in mexico too, i think they are Borras.
ETC its all in marketing i guess.

 

ok first of all i dont like the lobo thing but to each their own second i dont understand most of this thread but i am now very very hungry mexican food rocks!!!!!! and im a northen white boy redneck but i dont hate lol now sombody bring me an enchilada

 

Back in the days 1997 "F150" didn't mean much in Mexico as a truck, maybe more like a work package truck.
Most people who hadn't own a LOBO didn't know what F150 was..., but they did know what a LOBO truck was.

So in Mexico, a "LOBO" truck means "bad *** luxory truck".
Any Mexican who refers out loud to your truck as a "LOBO"..., is recognizing you as the owner of a Bad *** Luxory Truck, if people around hears him they will pay attention and then check you out in your truck when you drive a way, he could as well call it simply "the blue trucka?" but he ended up complimenting you, unintenionally maybe but still, after all he was maybe doing points for a tip as well.
Here we don't call them "F150" as that name doesn't say to us just as much as "LOBO", and the valet parking may not even know what F150 is.
So, it was all good, I mean, that's what you would want to happen in USA in the same circumstances but using "F150" instead.



Salutes

Giorgio

 

they use both, the F150s are the old 97-03 body style but are brand new trucks, the 09s are the current lobos.

 

i was waiting for yo bro
hows the situation in tama?? hear its bad by reynosa

 

no guey lol i seen older lobos as in 97-03.. unless they just put the badges??

 

I meant they still use both names today, someone already stated they started calling them lobos in 97. Read all the posts guey!

 

its almost 2 guey, tengo sueno guey!!

 

pos duermete canijo!

 

no puedo lol
what you doin?

 

watchin tv with my vieja and surfiando la red!

 

im doing exactly the same thing
what you watchin?

 

she's watching some lifetime movie now, we just finished watching lie to me on fox, we have a dvr.

 

ahh.. thats coo.. so were in la did you say you live in?

 

south central by main and century.