I'm considering buying a new F150, and reading some of the threads on here I'm surprised at the prices some are claiming they paid. I'm looking at an XLT or FX4, and have access to x plan pricing. I talked to a dealer about prices on either 04 or 05 trucks, but didn't really do any negotiating on price yet.

For example, on the 05 they priced, the msrp is 37095 and they offered it at 30179 with all special pricing and rebates figured in.

On the 04 they priced, the msrp is 35850 and they offered it at 27121.

I see a lot of people talking about getting trucks in a similar price range for 10k or more off of msrp. How is this possible? It seems like some of the prices are almost too low to believe, but only because I just don't see how dealers can afford to sell at a price that appears to bring them a substantial loss on the truck.

Obviously, we all want to pay as little as possible. I'm not in a hurry to buy, but I really like these new F150s. I don't usually buy new, but if I can buy cheap enough I certainly will.

Any input on the ultra low prices? Maybe some rebates were involved that aren't mentioned? There are some rebates right now, nothing spectacular, but stacked with x plan pricing the prices are looking pretty good.

 

Those prices don't sound bad for the '05 but you should ask for more if you go with the '04. Mine stickered at $37,250 and I paid $30,600.

 

Hi Gary and welcome to the board! It sounds like you were quoted legitimate x plan prices. The '05's do have nice rebates right now, up to $3000 in some parts of the country. If you are in fact X plan then you are entitled to see the invoice and the price is set by Ford. You then get the rebates off of that price. Take advantage of it and join the club!

 

Thanks for the input so far!

BTW, I think they are assuming I'm trading in my car, which I will be selling for about 27.5k if I get a new truck. They only want to give me 24k on trade in, no surprise and I have no problem with that...I just won't trade it in.

I need to check back with the salesman and tell him I plan to not trade in my car. When I left he said the prices were firm, yet he told me they'd do what they have to in order to make the sale. He mentioned that they may be able to get a little higher on the trade, but we both agreed that they won't get close enough since we're 3500 apart on that.

I'm sure I can do better on the 04, but its not close enough to the truck I really want. Therefore, I'd be inclined to go with an 05 that I can get pretty much how I want. I'm just trying to figure out if I can push them down some more on the price to make it happen. Honestly, the price they gave me on the 05 is good but for me its not good enough to justify taking the hit for depreciation on a new vehicle.

 

Well the '04 will have the 3000 rebate, '05's only have a 1000 right now. That will explain the better discount on the '04. Personally I'd go with the '05 for several reasons. The 04 is already out in the NADA books for quite a bit less than you'd be able to buy it for so thats instant loss. Also, I had two '04's with problems and the '05 is perfect. I do believe that all of the new fix'es have been done on this years model.

 

GaryK
Make them give you a price for the truck without consideration to trade in, etc. IMO, the only reason for a salesman to discuss your trade in, or financing or monthly payments for that matter, is to distract you from the bottom line price on the new truck. Also, know in advance what price you want to pay.

 

My my such hostility! If he is X plan he can ask to see the invoice, the x plan price is clearly marked on there. If they wont show it to you, simply leave and go to a different dealer that will. At an X plan price there will be no overallowing on trade or whatever, heres your price...heres your rebate...heres your taxes...heres your keys!

 

I think you are right, that is what I need to do. But, I'm still kind of in research mode on the price. That's why I'm trying to figure out what I can really get away with. When I make an offer to a dealer, its take it or leave it and I usually leave with the vehicle. Just need to figure out what that offer should be

 

Gary...at the prices you're quoting, I suspect the dealer is approaching his cost (I didn't crunch the invoice $$ to confirm). Most folks would be pleased to get $300 under dealers invoice which assures the dealer a profit at least equal to the factory kick-back.

I haven't seen any posts mentioning $10,000 off sticker. That appears impossible unless that's a discount from a sticker that includes add'l dealer markups, etc.

There's no mystery to invoice prices (dealer or factory), so check them out at your dealer, on the websites, or at the newsstand.

 

They were willing to show me invoice prices, although the salesman didn't put it down with the figures he gave me to take home with me.

I don't remember exactly, but the x plan prices were right around invoice. So with the rebates, the price gets down quite a bit below invoice. How much dealer profit can you eat into at that point? The rebates don't affect them, but I'm not sure how the x plan pricing affects them. I mean, if I go in and say I want another 2k off the price on an 05, is that just completely wiping out the dealer profit and then some? I don't know if I trust that invoice price really is invoice price these days, what with the widespread availability of the pricing and the deals that happen.

Also, just to be clear, I'm just trying to understand all these plan prices, rebates, and how they affect the dealer. I understand that they need (and should) make some money off the deal.

 

Actually they both sound more like A plan prices to me which is even further under invoice. From someone in the business Gary, they sound like killer prices..pick which one you like and join this band of crazies!

 

You're probably right, they must be close to their cost. Regarding others at 10k off, I guess I shouldn't say that there are a lot, but there are enough to make me wonder. But without all the info, who knows?

-------

Also, they are including two rebates for both trucks I mentioned. One is the national rebate, 1500 on 2005s and 3500 on 2004s. Then there is another 1000 for using Ford financing.

 

Gary, if you can look at the invoice and get the x plan price off of it, deduct the rebates and thats a pretty good deal. Will they throw in an alarm or bedliner? Probably...but I doubt they will take another 2k off of that...I doubt it..especially on the 05. Just my two cents worth.

 

I wasn't really looking to get 2k more off
Just threw something out there.

That would be a no brainer at that price though, wouldn't it?!

 

Many factors influence the price. At different times of the year, the company offers various rebates and bonus cash to the customer--sometimes more, sometimes less. when i bought last $4,500 in incentives. Dealers also get holdback from the car manufaturer, which is around 3% of msrp. Some dealers will go into that with you, or in rare cases give it all up. Also, the company's pay delaers other incentives, like when they are trying to boost sales to get the truck to be #1 for the year. Also, some dealers wantto deal, some don't and prefer to wait for a sucker. x plan is usually a little under invoice, like aroubnd 300 or so for the trucks you are looking at, and they'll show you your price and invoice on the sheet for the truck. Make some calls, see if someone will best your deal, and if not, take it as x plan is pretty good.