DETROIT - Ford Motor Co. is paying its dealers as much as $1,500 for every light-duty F-150 pickup truck they sell this month in a bid to bolster sales, the automaker said on Monday.

The dealer cash program is another sign of cut-throat competition in the U.S. auto industry, which posted lower-than-expected sales last month amid growing concerns about surging gasoline prices.

Ford spokesman Jim Cain said the dealer incentive was in addition to the $1,500 cash rebate customers are currently being offered for purchases of the all-new F-150, which went into production last September.

To qualify for the $1,500 for every F-150 they move off their lots, dealers will have to meet a monthly sales target set by Ford, Cain said.

 

I bought my truck in January, and i know if i bought the same exact truck today, i could buy it for about 2 to 3 thousand less.
Oh well, thats life.

 

Are Supercrews included in this?

 

popatop, by July they'll give you a supercrew and hire somebody to drive you around in it.

 

Raoul,

What ya mean by that remark? Gas prices?

 

popatop,

He means that the incentives keep going up in monetary value and eventually they'll give you the truck and a chauffer just to get the truck off the lot.

Maybe you've been pop'in to many tops today.

 

I bought my Screw FX4 recently, and that included a $1500 Ford discount and $5400 dealer discount ($6,900) total discount.

They also gave me $8000 for my 2000 4.2L Scab in trade and 3.9% APR for 60 months.