must say I have to agree with the concensus here--I see no way you get $35k for that unless you find somebody who has never seen one on the lot and cant negotiate---for a 38k truck it will be around 30k----I bought mine with A-plan and the price with A-plan for yours is around 31-32 and x plan is around 34-35---many dealers are selling around x plan straight up---plus, the used car market is pitiful right now---you are better off paying a little more and getting the low rates than buying used anyway----good luck, but honestly think you are at least 5k over------

 

ignoring taxes titles and fees, in houston fully loaded 04 lariats ($38k msrp) sell for $31k.

 

that's about $3000-$4000 under invoice. i'm not calling you a liar or anything, but I think it is damn near impossible to find a FULLY loaded Lariat at that price, especially not a Screw. I got my Scab Lariat fully loaded for $35700 (about $800 over invoice) and MSRP was about $38700. Those options cost a damn lot of money, so $31K seems like more of a wish than reality. but hey, if you find one, more power to anyone who buys it. good deals can show up anytime.

 

I concur with BrewMaster.

 

If you want to see invoice go to http://www.kbb.com

Invoice for a 2004 F-150 SuperCrew FX4 is $30,770 with no options.

One with captains chairs, 6-disc, sunroof, keyless, etc. runs for the following: (Ij just kept adding options to get it over $38,000)
Invoice: $33,312
Retail: $38,115

If you could buy it at invoice with 6% sales tax your total would be $35,311.

Most delears around here are not much above invoice. I can get X-Plan price which is close to invoice.

Basically, it looks like most people could drive onto a lot and buy your truck brand new for around what you want for it.

 

Todays paper had 10 screw lariats @ 7000. under msrp. in So.Calif. I bought my screw xlt for 6000. under msrp. The market is SLOW,especially on used trucks. Good luck.

 

Remember Texas is The Ford Truck capital..... Every dealership I have been to in my area you can immediately knock $6,000 off the sticker price. (even the salesman will tell you that up-front.)

Then you negotiate from there. I had a buddy that bought a 2003 Brand new (in late 2002) FX-4 Lariat, nerf bars, spray in liner, and a fiberglass Tonneau drove off the lot for $26,000 and change.(I think the sticker was $34,000)

When I bought my Screw in 2002 sticker prices were about 28,000 for 2wd's, and they sold all day for $21,500

So the Houston post you saw earlier was accurate for this area..

 

Just curious but why don't people drive or fly to Texas to buy their trucks? Rbraughn, if what your saying is true, then it would easily be beneficial for me to buy a plane ticket from Atlanta to Houston and drive the truck home. Not trying to argue, I just don't see it. There is only so much hold back on a truck. Selling at invoice the dealer only has the hold back to make money on the truck. If they give away all the hold back how do they make money? I don't see there being $5,000 worth of hold back.

 

Thats the way they are priced here.

Kinda like a one bedroom Apt in New York costs more per month than a 3 br house with swimming pool in my city I guess.

In October my dad bought a Chevy (I Know, I know) extended cab Silverado and got it for $6,000 off of the sticker. I don't know anyone who has bought a vehicle in the last several years that didn't get a huge markdown from the sticker.

 

I hope your wife can live without the Toyota. I hate to see a man deprived of his truck!

 

big car ad section appears in the houston saturday paper. Recycle man has already picked the saturday paper up but next weekend i will post representative ads from the houston chronicle with dealer names, msrp and advertised price. Will repeat, discounts from msrp on loaded lariats in the $7k range.

 

Brannong wrote:
There is a misconception that the invoice price is the actually end all of car buying.

When you see 04' F150's advertised for $5,000 or more off MSRP, that’s usually including what's called a loser deal from the manufacture. The "loser deal" are priced very low (usually below invoice) in order to increase showroom floor traffic, especially on weekends. My local dealers here in San Diego usually have about 10 scabs and screws every weekend at these reduced prices.

Ford makes about $8,000 total profit on fully loaded F150s and Expeditions if they are sold at invoice price by the dealer.

LOSER DEAL PRICE BREAKDOWN.....

Ford F150 FX4 Supercrew at $37,870 MSRP
Dealership Invoice at $33,333
Dealership Sale Price at $32,500 (what you will pay)
Dealership loss from invoice - $833 (reimbursed by Ford as a Holdback)
Ford Profit after loss $7,167

This is a rough breakdown I know, but this will give you an idea about how they can give such large markdowns. Instead of Ford making $8,000 on that particular truck, they make $7,167 instead. They make less, but still a profit. The dealership will make nothing on the truck, but what people don't realize is that a dealership's highest profit margin is never on vehicles sales but service! And when you become a loyal customer for that dealership doing oil changes, tune-ups, flushes, and things that you don't need, that's where the dealership gets their bank!

So in the end, Ford makes money, the dealership will eventual get a loyal customer, and you get a good price on a great truck. Win win I say!

 

Gpaje, I agree with what your saying. Its basically what I said, if the dealer sells below invoice then he/she is cutting into their holdback and may not make any money on the truck. I can see selling for 800 or maybe a 1000 below invoice, but some of the prices on this post are 3000 to 4000 below invoice. Not saying it isn't possible, but I would think it was highly supicious and would walk into the dealer prepared to listen and read all documents very carefully.

The problem where I live is that small dealers like where I do business can't afford to sell vehicles without making a profit. They need at least $500 or at least they they think thet do. Their services deptarments just don't do enough business to hold them afloat.

 

Don't forget there is a $1000 rebate on 2004 F150s except Screw.
http://www.fordvehicles.com/incentives/

 

There are often specific regional incentives too. There may be extra money that is not advertised as MFR to customer, but MFR to dealer. The sales price can still be invoice or above, but throw on $3000 of manufacturer to dealer incentives and the price drops. Still, dealers make money.

Check out www.edmunds.com for information on MFR to dealer incentives.