F-150 Wins North American Truck of Year
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F-150 Wins North American Truck of Year
DEARBORN, Mich., Jan. 4, 2004 - From phenomenal sales numbers to numerous awards -including its most recent honor of being named "North American Truck of the Year" - the all-new 2004 Ford F-150 continues to raise the standard for full-size pickups.
F-150 received the 2004 North American Truck of the Year award this morning at the North American International Auto Show in Detroit. The award is selected by a panel of 49 automotive journalists from the United States and Canada.
"Make no mistake about it, the F-150 is the best truck anywhere," said Steve Lyons, Ford Division president. "Being selected 'Truck of the Year' by this group is quite an accomplishment for America's best-selling vehicle. We're proud to add this distinction to our growing list of awards."
The North American Truck of the Year award is designed to recognize the most outstanding truck of the year based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. To be eligible, vehicles must be "all new" or "substantially changed" from the previous model. The 2004 F-150 received top honors among thirteen eligible trucks.
F-150 received the 2004 North American Truck of the Year award this morning at the North American International Auto Show in Detroit. The award is selected by a panel of 49 automotive journalists from the United States and Canada.
"Make no mistake about it, the F-150 is the best truck anywhere," said Steve Lyons, Ford Division president. "Being selected 'Truck of the Year' by this group is quite an accomplishment for America's best-selling vehicle. We're proud to add this distinction to our growing list of awards."
The North American Truck of the Year award is designed to recognize the most outstanding truck of the year based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. To be eligible, vehicles must be "all new" or "substantially changed" from the previous model. The 2004 F-150 received top honors among thirteen eligible trucks.
