6-minute film on F-150 airs Tuesday 10/28 on '24'
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6-minute film on F-150 airs Tuesday 10/28 on '24'
"Fox and Ford are teaming up to air a six-minute short film starring the new F-150 truck around Tuesday's (10/28) premiere of 24, the hit drama starring Kiefer Sutherland. "
"The Ford film from JWT Detroit, called "The Donation," mimics 24 with its own spies, car chases and kidnapping. The mini-movie runs for 3 1/2 minutes at the start of the show and 2 1/2 minutes at the end. As part of its estimated $100 million marketing campaign for the F-150, Ford is paying Fox to show the rest of the 54-minute series premiere commercial-free. "
http://www.usatoday.com/money/advert...-26-ford_x.htm
"The Ford film from JWT Detroit, called "The Donation," mimics 24 with its own spies, car chases and kidnapping. The mini-movie runs for 3 1/2 minutes at the start of the show and 2 1/2 minutes at the end. As part of its estimated $100 million marketing campaign for the F-150, Ford is paying Fox to show the rest of the 54-minute series premiere commercial-free. "
http://www.usatoday.com/money/advert...-26-ford_x.htm
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From: Orange County, CA
The goal of Ford's drive-in movie is to win over consumers by showing them a long-form ad that's entertaining in its own right, rather than the typical 30-second ad, according to Tom Cordner, chief creative officer of JWT. "You know people are tuning in to watch 24, they're not tuning in to watch commercials," he says.
Well, I'll be tuning in to watch the commercial...I don't watch 24
Well, I'll be tuning in to watch the commercial...I don't watch 24
