I posted this in the off-road forum, but i think it applies here too since everyone is talking about aftermarket stuff for the 04.

The Off-Road Expo is coming to the Fairplex in Pomona, CA this weekend, October 4-5. here's a link to the website:

http://www.offroadexpo.com/

they have a floor plan including locations of exhibitors and also a list of exhibitors for yo to peruse. I am going to see what I can find of interest for my 04 F-150.