Pricing Advice
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Member
Joined: Sep 2003
Posts: 14
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Pricing Advice
Hello All,
I am new to this forum and would like some help from the other patrons of this site. Since a child I was born, fed and raised by a FORD only family. Therefore, since I just graduated a few years ago from college, my heart was set on a Ford F-150.
I have ordered a 2004 and it should have been built on 9/15, but I have not heard from the dealer since. In preparation for purchasing the truck I would like to get a feel on pricing. I would appreciate if others would give me a ballpark price or some feedback for this truck:
2004 Screw 4X2 Lariat (Basically Fully Loaded w/out Moonroof)
Wedgewood blue/tan
Tan Leather Captains chair interior
Power Rear window
3.73 Axle
Bed Extender
Black Running Boards
Audiophile
Heated Seats
By the way, my username is the town that I live in Hanford, like I said I was brought up to be a Ford Owner.
I am new to this forum and would like some help from the other patrons of this site. Since a child I was born, fed and raised by a FORD only family. Therefore, since I just graduated a few years ago from college, my heart was set on a Ford F-150.
I have ordered a 2004 and it should have been built on 9/15, but I have not heard from the dealer since. In preparation for purchasing the truck I would like to get a feel on pricing. I would appreciate if others would give me a ballpark price or some feedback for this truck:
2004 Screw 4X2 Lariat (Basically Fully Loaded w/out Moonroof)
Wedgewood blue/tan
Tan Leather Captains chair interior
Power Rear window
3.73 Axle
Bed Extender
Black Running Boards
Audiophile
Heated Seats
By the way, my username is the town that I live in Hanford, like I said I was brought up to be a Ford Owner.
Senior Member
Joined: Aug 2003
Posts: 153
Likes: 0
From: Columbia, South Carolina
First thing dealer is going to ask you is do you have a trade. Avoid this question at all costs at this point. Tell dealer you will talk trade after you set a selling price. Also, remember selling is a mind game. Even though you may be drooling over the truck walk in like you are buying milk or anything else that you buy every day. If you want to shop go to a dealer that you know you aren't going to buy from and shop there. Above all, be ready to walk out and go somewhere else if you don't get your price. I good Idea is to go in and state that you are looking at the truck and are price shopping. Name several dealers in the area that you are planning to go get a price from. This sets the mood as you are in control and its just another day at the office.
As far as pricing, I never go more than $100-$200 over invoice. As APT said, it is very important to price your vehicle out at KBB or Edmunds, or even MSN has a Auto Section. You can find an invoice price with very little work. Print it out and take it with you. Flash the paper to the dealer to let them know you know how much invoice is.
If you have read several posts here you realize that dealers pay less than invoice so even at invoice they are making a profit. Tell the dealer you know this fact as well. Tell him you still want him to make money but there is no point in raking you over the coals to do it.
Also tell the dealer that you are willing to order. Given that their actual cost is linked not only to how many units the sell but how long they keep the vehicle prior to selling it, the will be very happy to deal as long as you are willing to deal with them. At this point, the trucks haven't been on the lots long enough for them to see them as cash cows. Therefore, if you order, you get exactly what you want and the dealer gets exactly what he wants (A vehicle that doesn't sit on his lot and is sold when it comes in the door).
After you set the price, then talk trade or rebates or financing. Many people buy to a payment only to realize later that that was the wrong way to go.
Above all remember, YOU ARE THE BOSS. Be ready to get up and leave if you start feeling any pressure.
Summary
1. Do your research first. Know the invoice price of the vehicle you want.
2.
As far as pricing, I never go more than $100-$200 over invoice. As APT said, it is very important to price your vehicle out at KBB or Edmunds, or even MSN has a Auto Section. You can find an invoice price with very little work. Print it out and take it with you. Flash the paper to the dealer to let them know you know how much invoice is.
If you have read several posts here you realize that dealers pay less than invoice so even at invoice they are making a profit. Tell the dealer you know this fact as well. Tell him you still want him to make money but there is no point in raking you over the coals to do it.
Also tell the dealer that you are willing to order. Given that their actual cost is linked not only to how many units the sell but how long they keep the vehicle prior to selling it, the will be very happy to deal as long as you are willing to deal with them. At this point, the trucks haven't been on the lots long enough for them to see them as cash cows. Therefore, if you order, you get exactly what you want and the dealer gets exactly what he wants (A vehicle that doesn't sit on his lot and is sold when it comes in the door).
After you set the price, then talk trade or rebates or financing. Many people buy to a payment only to realize later that that was the wrong way to go.
Above all remember, YOU ARE THE BOSS. Be ready to get up and leave if you start feeling any pressure.
Summary
1. Do your research first. Know the invoice price of the vehicle you want.
2.
Senior Member
Joined: Aug 2003
Posts: 153
Likes: 0
From: Columbia, South Carolina
First thing dealer is going to ask you is do you have a trade. Avoid this question at all costs at this point. Tell dealer you will talk trade after you set a selling price. Also, remember selling is a mind game. Even though you may be drooling over the truck walk in like you are buying milk or anything else that you buy every day. If you want to shop go to a dealer that you know you aren't going to buy from and shop there. Above all, be ready to walk out and go somewhere else if you don't get your price. I good Idea is to go in and state that you are looking at the truck and are price shopping. Name several dealers in the area that you are planning to go get a price from. This sets the mood as you are in control and its just another day at the office.
As far as pricing, I never go more than $100-$300 over invoice. As APT said, it is very important to price your vehicle out at KBB or Edmunds, or even MSN has a Auto Section. You can find an invoice price with very little work. Print it out and take it with you. Flash the paper to the dealer to let them know you know how much invoice is.
If you have read several posts here you realize that dealers pay less than invoice so even at invoice they are making a profit. Tell the dealer you know this fact as well. Tell him you still want him to make money but there is no point in raking you over the coals to do it.
Also tell the dealer that you are willing to order. Given that their actual cost is linked not only to how many units the sell but how long they keep the vehicle prior to selling it, the will be very happy to deal as long as you are willing to deal with them. At this point, the trucks haven't been on the lots long enough for them to see them as cash cows. Therefore, if you order, you get exactly what you want and the dealer gets exactly what he wants (A vehicle that doesn't sit on his lot and is sold when it comes in the door).
After you set the price, then talk trade or rebates or financing. Many people buy to a payment only to realize later that that was the wrong way to go.
Above all remember, YOU ARE THE BOSS. Be ready to get up and leave if you start feeling any pressure.
Summary
1. Do your research first. Know the invoice price of the vehicle you want.
2. Negotate price first (Don't talk trade, financing, rebates or anything other than the price of the vehicle to start.
3. Price of $100-$300 over invoice will allow dealer to make a good profit. Most dealers won't bat an eye at $100 over invoice because they are still making a nice profit.
4. Be prepared to order to get your price. You get exactly what you want and the dealer gets exactly what he wants.
5. Talk trade, financing, rebates, after you have settled on a price. (If you don't do it in this order, the dealer may use your trade and rebates to get you to the price you decided as opposed to further lowering your price with trades and rebates)
6. Be ready to get up and leave if you aren't satisified.
As far as pricing, I never go more than $100-$300 over invoice. As APT said, it is very important to price your vehicle out at KBB or Edmunds, or even MSN has a Auto Section. You can find an invoice price with very little work. Print it out and take it with you. Flash the paper to the dealer to let them know you know how much invoice is.
If you have read several posts here you realize that dealers pay less than invoice so even at invoice they are making a profit. Tell the dealer you know this fact as well. Tell him you still want him to make money but there is no point in raking you over the coals to do it.
Also tell the dealer that you are willing to order. Given that their actual cost is linked not only to how many units the sell but how long they keep the vehicle prior to selling it, the will be very happy to deal as long as you are willing to deal with them. At this point, the trucks haven't been on the lots long enough for them to see them as cash cows. Therefore, if you order, you get exactly what you want and the dealer gets exactly what he wants (A vehicle that doesn't sit on his lot and is sold when it comes in the door).
After you set the price, then talk trade or rebates or financing. Many people buy to a payment only to realize later that that was the wrong way to go.
Above all remember, YOU ARE THE BOSS. Be ready to get up and leave if you start feeling any pressure.
Summary
1. Do your research first. Know the invoice price of the vehicle you want.
2. Negotate price first (Don't talk trade, financing, rebates or anything other than the price of the vehicle to start.
3. Price of $100-$300 over invoice will allow dealer to make a good profit. Most dealers won't bat an eye at $100 over invoice because they are still making a nice profit.
4. Be prepared to order to get your price. You get exactly what you want and the dealer gets exactly what he wants.
5. Talk trade, financing, rebates, after you have settled on a price. (If you don't do it in this order, the dealer may use your trade and rebates to get you to the price you decided as opposed to further lowering your price with trades and rebates)
6. Be ready to get up and leave if you aren't satisified.
Senior Member
Joined: Jul 2003
Posts: 498
Likes: 0
From: OC, CA
Re: Pricing Advice
Originally posted by HAN-FORD
I would appreciate if others would give me a ballpark price or some feedback for this truck:
2004 Screw 4X2 Lariat (Basically Fully Loaded w/out Moonroof)
Wedgewood blue/tan
Tan Leather Captains chair interior
Power Rear window
3.73 Axle
Bed Extender
Black Running Boards
Audiophile
Heated Seats
I would appreciate if others would give me a ballpark price or some feedback for this truck:
2004 Screw 4X2 Lariat (Basically Fully Loaded w/out Moonroof)
Wedgewood blue/tan
Tan Leather Captains chair interior
Power Rear window
3.73 Axle
Bed Extender
Black Running Boards
Audiophile
Heated Seats
TOTAL..................... 36,000.00
Invoice.................... 31,757.35
A/Z/D PLAN............. 30,401.35
X PLAN.................... 31,767.00
Senior Member
Joined: Jul 2003
Posts: 1,327
Likes: 0
From: Southern New Jersey
I'm surprised that you ordered it first and didn't talk price at all. What if you don't like his price? Then you waited all this time for nothing. If he tells you he has to sell at MSRP or some BS like that, he's lying. Find out the invoice price and work from there. I think by him not discussing the price, he thinks you'll be an easy rip-off because when the truck arrives, it will be right in front of you and you'll not want to walk away. Make contact with him today to find out the status of the truck.
