Bad news! Is it true?
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From: Lancaster, KY
Bad news! Is it true?
I've read a few of the posts on here about Ford issuing incentives out of the gate. But I talked to my dealer today and he said that there will be none on the 2004's but it will be outrageous on the 2003's. What's the word on the street??
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Read this------ http://wieck.com/public/*2PV-052821 Iam going to Berea this weekend-home town,Ive got cousin that lives in Lancaster.
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From: Lancaster, KY
I couldn't get that link to work. I went to freep.com but couldn't find it... I guess I'm stupid. Is it good news or bad news?
Who's your cousin? I probably know 'em... Lancaster's not that big!
Who's your cousin? I probably know 'em... Lancaster's not that big!
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From: Florida
freep article in its entirety
MARK PHELAN: F-150 a bargain for just $21,215
BY MARK PHELAN
FREE PRESS COLUMNIST
July 11, 2003
BY MARK PHELAN
FREE PRESS COLUMNIST
The redesigned 2004 Ford F-150 pickup will carry a base price of $21,215 when it goes on sale in September.
KATHLEEN WAYT/DFP
The 2004 Ford F150. See more photos
Full-size pickup prices
Here's a comparison of base prices for four-door, full-size pickups. Although these trucks are comparable,
and would compete with one another for buyers,
their engines, door size and standard equipment are not identical:
2004 Ford F-150 XL: $21,215
2003 Chevrolet Silverado 1500 four-door extended cab: $23,700
2003 Dodge Ram Quad Cab 1500 ST: $23,210
2003 Toyota Tundra 4X2 V8 Access Cab SR5: $23,445
Source: DaimlerChrysler AG, Edmunds.com, Ford Motor Co., General Motors Corp., Toyota Motor Sales USA
That's about 1 percent or a few hundred dollars more than a comparably equipped 2003 model, and several hundred dollars less than I expected Ford Motor Co. would
charge for what will be the best truck on the market when it reaches showrooms.
Comparing pickup prices is tricky because they come in a mind-boggling variety of body styles, wheelbases and drivetrains.
The new F-150, for example, will only be built with four doors. Farewell to the traditional, and of course less costly, two-door cabs we all grew up with.
But after poring over the array of prices Ford released Thursday it looks like the many variations of new F-150s will cost pretty much the same as
competing full-size pickups from Chevrolet, Dodge and Toyota.
Given that, it was surprising to hear Steve Lyons, the president of the Ford brand, say the company is depending on this truck to make more money than the current F-150.
There's no question that the F-150 is vital to Ford's future, and in this case, the future is now. With Ford's European unit
hemorrhaging cash and no significant new cars coming in North America for more than a year, the F-150 will
need every ounce of its 9,500-pound towing capacity to carry the company.
But the new truck costs about $2,000 more to build than current models.
A four-figure increase in cost, and a three-digit increase in price, sounds more like a recipe for bankruptcy than salvation.
Ford hopes to work a little financial magic by doing two things:
Convincing more of us to buy high-end models with lots of extras.
Selling all of the redesigned trucks with fewer discounts like rebates with low-interest loans.
Whether Ford can make that work will depend upon how great a value consumers see on the showroom floor.
Lyons said most F-150 models have so much more standard equipment that their prices are actually lower than a comparably equipped 2003.
The company did not provide any figures to back that up, however.
What we do know is that prices for models with similar engines and transmissions go up 1.1 percent to 1.8 percent compared to 2003.
The $21,215 F-150 XL, for instance has the same power train
as a model that stickered at $20,970 this year, a $245 increase.
For a top-of-the-line F-150 Lariat, with four-wheel-drive and lots of goodies, prices will run as high as $35,570, or $635 more than a similar 2003 Lariat.
Ford offers a $3,000 rebate or no-interest loan on all 2003 F-150s.
In the past, a new F-150 wouldn't have needed any incentives, but Lyons said Ford will offer some from the moment sales begin.
The key is what kind of incentive, according to Jim Hossack, a consultant at AutoPacific, a Tustin, Calif., company that advises automakers and suppliers.
"They can get away with lower incentives," he said. "There's a lot of demand for the new F-150, and the Ford dealer body is second to none when it comes to selling trucks."
Can Ford move buyers to a richer mix of well-equipped, high-profit F-150s?
History suggests they will, Hossack said.
"They've done very well getting people to buy high-end trucks like the Lightning, Harley-Davidson and King Ranch models," he said. "The best indicator of future behavior is the past."
It makes my head hurt to say $21,000-plus is a reasonable price for a pickup, but trucks ain't what they used to be.
This is a new kind of Ford F-150, and at these prices it looks good enough to hold its own with anything on the road today.
It may even be good enough to pull Ford out of its latest crisis.
Contact MARK PHELAN at 313-222-6731 or phelan@freepress.com.
BY MARK PHELAN
FREE PRESS COLUMNIST
July 11, 2003
BY MARK PHELAN
FREE PRESS COLUMNIST
The redesigned 2004 Ford F-150 pickup will carry a base price of $21,215 when it goes on sale in September.
KATHLEEN WAYT/DFP
The 2004 Ford F150. See more photos
Full-size pickup prices
Here's a comparison of base prices for four-door, full-size pickups. Although these trucks are comparable,
and would compete with one another for buyers,
their engines, door size and standard equipment are not identical:
2004 Ford F-150 XL: $21,215
2003 Chevrolet Silverado 1500 four-door extended cab: $23,700
2003 Dodge Ram Quad Cab 1500 ST: $23,210
2003 Toyota Tundra 4X2 V8 Access Cab SR5: $23,445
Source: DaimlerChrysler AG, Edmunds.com, Ford Motor Co., General Motors Corp., Toyota Motor Sales USA
That's about 1 percent or a few hundred dollars more than a comparably equipped 2003 model, and several hundred dollars less than I expected Ford Motor Co. would
charge for what will be the best truck on the market when it reaches showrooms.
Comparing pickup prices is tricky because they come in a mind-boggling variety of body styles, wheelbases and drivetrains.
The new F-150, for example, will only be built with four doors. Farewell to the traditional, and of course less costly, two-door cabs we all grew up with.
But after poring over the array of prices Ford released Thursday it looks like the many variations of new F-150s will cost pretty much the same as
competing full-size pickups from Chevrolet, Dodge and Toyota.
Given that, it was surprising to hear Steve Lyons, the president of the Ford brand, say the company is depending on this truck to make more money than the current F-150.
There's no question that the F-150 is vital to Ford's future, and in this case, the future is now. With Ford's European unit
hemorrhaging cash and no significant new cars coming in North America for more than a year, the F-150 will
need every ounce of its 9,500-pound towing capacity to carry the company.
But the new truck costs about $2,000 more to build than current models.
A four-figure increase in cost, and a three-digit increase in price, sounds more like a recipe for bankruptcy than salvation.
Ford hopes to work a little financial magic by doing two things:
Convincing more of us to buy high-end models with lots of extras.
Selling all of the redesigned trucks with fewer discounts like rebates with low-interest loans.
Whether Ford can make that work will depend upon how great a value consumers see on the showroom floor.
Lyons said most F-150 models have so much more standard equipment that their prices are actually lower than a comparably equipped 2003.
The company did not provide any figures to back that up, however.
What we do know is that prices for models with similar engines and transmissions go up 1.1 percent to 1.8 percent compared to 2003.
The $21,215 F-150 XL, for instance has the same power train
as a model that stickered at $20,970 this year, a $245 increase.
For a top-of-the-line F-150 Lariat, with four-wheel-drive and lots of goodies, prices will run as high as $35,570, or $635 more than a similar 2003 Lariat.
Ford offers a $3,000 rebate or no-interest loan on all 2003 F-150s.
In the past, a new F-150 wouldn't have needed any incentives, but Lyons said Ford will offer some from the moment sales begin.
The key is what kind of incentive, according to Jim Hossack, a consultant at AutoPacific, a Tustin, Calif., company that advises automakers and suppliers.
"They can get away with lower incentives," he said. "There's a lot of demand for the new F-150, and the Ford dealer body is second to none when it comes to selling trucks."
Can Ford move buyers to a richer mix of well-equipped, high-profit F-150s?
History suggests they will, Hossack said.
"They've done very well getting people to buy high-end trucks like the Lightning, Harley-Davidson and King Ranch models," he said. "The best indicator of future behavior is the past."
It makes my head hurt to say $21,000-plus is a reasonable price for a pickup, but trucks ain't what they used to be.
This is a new kind of Ford F-150, and at these prices it looks good enough to hold its own with anything on the road today.
It may even be good enough to pull Ford out of its latest crisis.
Contact MARK PHELAN at 313-222-6731 or phelan@freepress.com.
Thread Starter
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Senior Member
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From: Lancaster, KY
Well, that's really good news! I've been waiting for this truck for 2 years! I just graduated and I've been saving every penny (not even taking girls out!!!) just so I can buy one.... and I'm still gonna need all the help I can get.
Thanks
Thanks
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From: KY and TN
Kickass. I just graduated from EKU in Richmond! Might have to take a trip back there just to obtain a great deal on an '04 F-150! 
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From: Dallas
I got my 28690 MSRP '03 XLT xcab for CHEAP and got a 8K trade in on my '97 w/91k on speedo plus the 0%f/5Yrs. w/only the trade down plus a spray in liner just to seal the deal and a 100K/5yr. ext.warr. for half price..I,m happy
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From: The Bluegrass State
Originally posted by B R Marz
Kickass. I just graduated from EKU in Richmond! Might have to take a trip back there just to obtain a great deal on an '04 F-150!
Kickass. I just graduated from EKU in Richmond! Might have to take a trip back there just to obtain a great deal on an '04 F-150!
GOOOOOOOOO TOPPERS!
CLASS OF 2000!
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From: Lancaster, KY
I went to EKU for 3 yrs and then transfered to UK for 2.5 yrs in order to get a engr. degree. I loved Eastern! (the ratio of hot girls to ugly ones was a lot better at EKU). Which trim level '04 you gettin? I want the Lariat... for the grill... but I think I'm going to go with the FX4 because of the interior and the suspension (unless you can get FX4 suspension in the Lariat???) Do you know? I've asked the same question in another thread... but no one replied yet.
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From: KY and TN
I've been all over: U. of Tennessee, Morehead State, and finally EKU. Yeah, I hear ya' with the ration of hot girls to guys! lol.
I'm looking at purchasing an FX4, but ya' never know! I doubt it'll see much time "off-road."
I'm looking at purchasing an FX4, but ya' never know! I doubt it'll see much time "off-road."
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Base Price
Yeah, base price is great-
2004 FX4 5.4, 18' wheels, sliding window, trailor tow pkg, Audiphile, power seat, comes to:
MSRP $36,655
Invoice $32,410
Where'd my 21k truck go? LOL! Does anyone know about 03 models' rebates hitting steriods when the 04's hit the street?
2004 FX4 5.4, 18' wheels, sliding window, trailor tow pkg, Audiphile, power seat, comes to:
MSRP $36,655
Invoice $32,410
Where'd my 21k truck go? LOL! Does anyone know about 03 models' rebates hitting steriods when the 04's hit the street?