I agree, in a perfect world, rebates should come later. But, right now, they better have some substantial (at least $2000) rebates or this truck will not move like they need it to. I understand the need to move the remaining 03's but they would be better off to discount those models further. The 04 needs to be a volume seller, no doubt about that. The only way to achieve this is to price it competitively and from the prices posted above, they will need rebates to achieve this.

 

Maybe someone can explain this to me:

Why is the MSRP on 03 5.4L $1550 but the MSRP on the 04 5.4L only $895? Doesn't seem right for an entirely new engine to cost less than the one it is replacing (especially that much less).

 

03 5.4L was $800 over the 4.6L the $1550 was over the 4.2L V-6 which isn't available on the 04.

 

Tell you what...

Sell me an 03 for $15,000 and I'll trade it back in when your lot is empty of 03's and get an 04.

I priced an 03 verses an 04 and was only increased by about $300 for the options I wanted.

Since I get a power sliding window and bigger tires and a better engine and the keypad and the rear sensor (great option by the way I have it on my Explorer), and the better look and the power windows in the super cab back, and the bigger payload and 6 extra inches in the cab and .... should I continue? $300 doesn't seem like much.

As far as rebates go.... If they really want to sell one then they will go low if they HAVE to.

 

Its a bigger jump on certain models in certain areas than is being reported. Our biggest seller is Supercab 4x4 XLT's with FX4. Here's a existing 2003

99L 5.4L EFI V8 ENGINE 800.00
44U ELECTRONIC 4-SPD AUTO O/D 1,095.00
6500# GVWR PACKAGE NC
85G MIDWEST PACKAGE NC
B3R FX4 PACKAGE DISCOUNT NC
153 FRONT LICENSE PLATE BRACKET NC
18C CHROME TUBULAR RUNNING BOARDS 400.00
215 ELECTRONIC SHIFT - 4X4 160.00
43M POWER MOONROOF 810.00
433 SLIDING REAR WINDOW 125.00
535 TRAILER TOWING GROUP,CLASS III 350.00
55R FX4 OFF ROAD EQUIP GROUP 1,405.00
.P265/70R-17 OWL ALL-TERRAIN NC
.3.55 RATIO LIMITED SLIP AXLE NC
.SKID PLATES NC
.17" CAST ALUMINUM WHEELS (4) NC
.RANCHO SHOCKS NC
90P POWER DRIVER'S SEAT 360.00
954 LOWER TWO-TONE PAINT 225.00

TOTAL VEHICLE & OPTIONS 33,275.00
DESTINATION & DELIVERY 740.00

TOTAL BEFORE DISCOUNTS 34,015.00
FX4 PACKAGE DISCOUNT -700.00
MIDWEST PACKAGE -775.00
-------------- --------------
TOTAL FOR VEHICLE 32,540.00


Here's the way I figure an equivalent 04 (granted it has more stuff, but to get the same equipment here's whats required)

145" FX4 $32185
Bright tubular running boards $300
Electronic shift 4x4 $0
Sliding rear window $125
Trailer towing $350
Two tone paint $225
Moonroof $810
Power Seat $285
D+D $795

for a total of ...... $35,125
minus 03 price $32,540

Differnece of $2585 BEFORE rebates.

Granted the new trucks much nicer and most people only bought the moonroof this year due to it being in the Midwest package, but thats still a pretty large price jump, I wonder if some rebates won't be out quickly due to them being built into the price

 

The press release said the dealers would have prices tomorrow. Does this mean they will have the X-plan pricing as well? Any word on when they will announce rebates (if any)?

 

How about another example, second best seller SuperCrew 4x4 XLT


F15U 4X4 CREW CAB XLT-139 31,550.00
2003 MODEL YEAR
FL TOREADOR RED CLEARCOAT
M2 MED GRAPHITE 40/60 SPLIT BENCH
PREFERRED EQUIPMENT PKG.507A
.XLT SERIES
.AIR CONDITIONING
TRAILER AMOUNT 0
KEY STANDARD EQUIPMENT
.ORDER CODE 507A
OPTIONAL EQUIPMENT
99L 5.4L EFI V8 ENGINE 800.00
44U .ELECTRONIC 4-SPD AUTO O/D NC
P265/70R-17 OWL ALL-TERRAIN 340.00
XB6 3.73 RATIO LIMITED SLIP AXLE 285.00
6750# GVWR PACKAGE NC
B3A SUPERCREW TOUGH TRUCK NC
153 FRONT LICENSE PLATE BRACKET NC
433 SLIDING REAR WINDOW 125.00
535 TRAILER TOWING GROUP,CLASS III 350.00
17" CAST ALUM TEARDROP WHEELS NC
90P POWER DRIVER'S SEAT 360.00

TOTAL VEHICLE & OPTIONS 33,810.00
DESTINATION & DELIVERY 795.00

TOTAL BEFORE DISCOUNTS 34,605.00
SUPERCREW TOUGH TRUCK -850.00
--------------
TOTAL FOR VEHICLE 33,755.00

Equivalent 2004 (by my calculations, still no pricing in CONCEPS)

XLT SuperCrew 4x4 $32235
5.4L $895
OWL AT tires $0
Limited Slip $285
Sliding window $125
Trailer tow $350
Power seat $285
Power pedals $120 (standard in 2003)
D+D $795

Total Price.... $35090
versus 03 $33755

Difference of $1335

Again is it worth the difference, probably, at least to me, but its not the small amount of increase Ford is claiming.

 

We don't have the FX4 Package discount or the midwest discount here on the west coast so it jumps your price back up into the $300 range over the 03.

 

Even if you take off the Midwest and FX4 discounts, the Supercab is still $1110 more than this 03, not $300. And MOST regions had this package or one simmilar to it (I sell in 3 regions based on my location and all had something simmilar, although names were different IE Northland package, Chicago Tough truck, Midwest edition.)

 

I agree with you.

They must get rid of the 2003 first (which by the way, it is a very good truck)...before they start reducing the 2004 prices.

This is going to be a very interesting year for Ford.

 

I ordered my new 2004 F150 Supercrew 4X4 Lariat on 6-11-03 and they still can't tell me how much it's going to cost. I ordered it with every option but the moon roof.

I bought my 1997 F150 Supercab 4X4 Lariat in May of 1996, very early model (built 3-96) and it cost $30,000 out the door. There was NO comparision to the previous model F-150. Glad I bought it, whatever the price was.

The 2003 F150's won't be going away anytime soon - they are still producing the 2003 body style for the "heritage" 2004 F150.
I don't think anyone is going to care about the price difference, the 2004 truck should be as good of a change as it was back in 1997.

Hey, does anyone know if the 2004 F150 Lariat comes with A/C in the seats like the 2003 Navigator or Expedition? I'm sure hoping so.

My truck is suppose to be here in September - can't wait!

 

Unfortunately, No. There is not going to be any A/C in the seats, only heat.