Ford to Sell “Heritage” F-Series

The current F-Series pickup will remain in production for a full year after the launch of the next-generation truck. The all-new, 2004 F-150 will begin rolling out of Ford’s Norfolk, Va., plant next month, but the staggered, multi-plant changeover won’t be completed until the truck line in Dearborn completes the process in mid-’04. In the meantime, the Michigan plant will keep rolling out the renamed “Heritage” model. It will be the only source for a six-cylinder F-150 through the 2005 model-year, according to the truck’s marketing director, Doug Scott. In a normal year, Ford would expect to equip up to 20 percent of its F-Series models with a six. But that’s likely to dip as low as seven percent, or 70,000 to 80,000 Heritage-model trucks, according to Scott. No word on pricing plans, though the marketing executive hinted Ford will tweak the sticker to encourage buyers to stick with the outgoing F-Series. —Paul A. Eisenstein


This was on BLUE OVAL NEWS website. Sounds like the price on our current model trucks is going south. Seemed like solid information, hope someone finds it useful.

 

Prices on our models going south? That means they are going to try to screw me on my trade in. I hope next year I can get at least 8-9k on my trade in value. And mine is an 01' reg cab v6/5-speed in very good condition with only 30k miles. Wish me luck, I'll need it.

 

Good Luck,

Let everyone know how it turns out.

 

this seems pretty far fetched given Fords situation and the fact that all of the F150 plants are down right now for chnageover.

If they are changing over everywhere, who's going to build this truck?

 

i would believe a little more if it werent for the fact that Ontario truck will be producing "Classic" F150s until the end of model year 2004

I would imagine that once Rouge is making F150's, Ontario will be the only Classic plant while the other 4 plants make 2004 "new style" (4th plant being Mexico)

 

J-150,

I heard rumors last winter that Ford was going to phase out its Mexico plant due to serious quality problems. But I think you verified that Ford is building the current model and six bangers for another year in Ontario.

 

while we are talking about plants, I am curious about whom will produce which models. Currently, Ontario produces Lightnings and Supercabs in XLT/Lariat. All reg cabs and XL trucks come from down south.

My understanding was that Rouge would replace Ontario truck... which only runs 1 shift.

But if Rough is a flex plant this would make sense. 1 shift of F150's and the other shifts would rotate other product.

OR!!!!!

Maybe Rouge will make all special editions (Lightning, Harley, Heritage, etc) with the other 3 planets just running bread & butter trucks.