Ford brought the Atlas concept out to Cars and Coffee a few months ago. This video has been in the forums since last May, but I figure some of you all hadn’t gotten a chance to see this thing “in person.” You can get a look at what’s happening under the hood at the 1:10 […] More »

320hp? Sequential turbos? What? According to Ford Authority, Ford is planning to slot another engine into the F-150 lineup for the purposes of power and fuel efficiency. They’re saying it’s a V6 of about 2.7 liters of displacement. Unlike the current Ecoboost, it’ll have sequential turbos instead of twins. Diesel heads should be familiar with […] More »

2008 F-150 FX4 by jakek88

The new F-150 is coming (eventually), which should make dealerships around the country absolutely thrilled. In the short term however, there’s a worry that there won’t be enough half-ton goodness to go around. As Ford switches from the old to the new, there’ll be a lull in production. Some dealerships have asked for more than […] More »

We all know about the inherent lightness and expense of aluminum, but Ford is looking to highlight another characteristic it has that people seem to gloss over: Toughness. For Ford, reassuring people that the aluminum bits of their new F-150 are every bit as strong as their steel it replace is a tremendous part of […] More »

Americans are as hungry for Ford F-150s as they are for hamburgers, hot dogs and pizza. Walk along the Ford F-150 production line in Michigan, and you’ll see an infographic mounted on a handrail that reads, “In 8 hours, Dearborn Truck Plant can manufacture enough vehicles to stretch bumper to bumper for over 2 miles.” Ford […] More »

If you ever find yourself traveling along Route 66 in New Mexico, look up the Lewis Antique Auto & Toy Museum in your phone or navigation system, and then click on “directions to here”. “Museum” is a generous term for this automotive exhibition of rusting metal… At first glance, you think the Lewis Museum is […] More »