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Why no S/Crew with 6.5 bed?

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Old May 21, 2003 | 10:26 PM
  #61  
Nick D.'s Avatar
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Joined: Nov 2002
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From: Midwest
Re: Based on previous orders and sales

Originally posted by BCA1953
The decision to built certain wheelbase vehicles and match it with box lengths is done according to past sales and requests by customers who have already bought. If you want to have a voice in the choice, buy one and fill out the survey the manufacturer sends out after the sale.
I have bought many trucks and cars in the past. Some new some used. Never has a follow up survey asked me what size bed do I want on my next truck. I am certainly not going to spend 30 to 45 thousand dollars on a vehicle just to fill out a survey.

If the dealers cannot pass on customer requests without sending in a silly little research card there is something really, really wrong with Fords marketing dept..

The engineering is there for the box size, the wheel base is there, the beds and interiors are in the wharehouses everything else is modular. It's just a matter of offering the options. It really is that simple.
 
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