Kelley Blue Book Awards 2017 F-Series Brand Image Award

Blue Oval gets props for its hard work in building the Ford Trucks brand.

Ford Trucks are not only the best-selling trucks in American, they’re also the most award-winning. This year, Ford F-Series trucks add another piece of bling to to their already substantially stuffed trophy cabinet.

Kelley Blue Book compiles tons of data every year, and that data not only helps new and used car buyers, it’s also useful for manufacturers to help improve their products. Each year, Kelley Blue Book also uses this data to give manufacturers awards and recognition.

For the past nine years, Kelley Blue Book has given out the Brand Image Award. The Ford F-Series has win eight of those nine years, and this is the fourth consecutive year Ford has won.

So what is the Brand Image Award? Each year, Kelley Blue Book accumulates information on how new car buyers perceive brands and vehicles. Manufacturers that manage to excite new car buyers and maintain their attention can look forward to receiving the Brand Image Award.

Perhaps better than any other truck brand, Ford manages to continually innovate while remaining true to the roots of the brand, keeping existing customers happy while bringing new buyers into the Ford family every single year.

Simply put, not only are Ford truck owners among the most loyal to their brand, new buyers are more likely to pay attention to Ford Trucks than any other brand. Innovations like the aluminum body and EcoBoost engine are likely two of the many reasons new truck buyers look to Ford for the way forward.

Have you owned a long line of Ford trucks? Have you convinced others to purchase a Ford f-Series? Join our forum and share your story! It’s fast, fun, and easy, and you’ll be joining a great community of like-minded enthusiasts.

Cam VanDerHorst

Cam VanDerHorst has been a contributor to Internet Brands' Auto Group sites for over three years, with his byline appearing on Ford Truck Enthusiasts, Corvette Forum, JK Forum, and Harley-Davidson Forums, among others. In that time, he's also contributed to Autoweek, The Drive, and Scale Auto Magazine.

He bought his first car at age 14 -- a 1978 Ford Mustang II -- and since then he’s amassed an impressive and diverse collection of cars, trucks, and motorcycles, including a 1996 Ford Mustang SVT Mystic Cobra (#683) and a classic air-cooled Porsche 911.

In addition to writing about cars and wrenching on them in his spare time, he enjoys playing music (drums and ukulele), building model cars, and tending to his chickens.

You can follow Cam, his cars, his bikes, and his chickens at @camvanderhorst on Instagram.