Ford F-Series Posts 16th Consecutive Month of Sales Growth
F-Series posts its best August sales since 2005 as average transaction pricing (and profit) continues to skyrocket.
Despite what you may have heard, things appear to be going quite well for Ford Motor Company recently. At least in terms of what’s going on with sales. In fact, reporting on monthly Ford F-Series sales is becoming a bit, shall we say, redundant. Mainly because August marks an incredible 16 consecutive months that America’s favorite trucks have enjoyed a sales increase. And after moving 81,839 total units, it was also their best August since 2005.
Even better, consumers continue to gravitate toward higher (read: more profitable) trim levels. Average transaction pricing grew $1,400 in August, more than double the industry average. The Super Duty, in particular, is blowing the roof off what folks are willing to pay for pickups. More than half of heavy-duty truck consumers opted for high trim levels last month as pricing grew to a record $58,700 per truck.
The only thing hotter than the Ford F-Series lineup is, of course, its SUV lineup. Ford moved a whopping 72,270 ‘utes in August, good enough for a 20.1% sales increase. The Expedition continued its red hot streak, enjoying an incredible 94.6% jump. Only to be outdone by its fancier brother, the Lincoln Navigator, which posted a sales increase of 101.6%. Even the soon-to-be replaced Explorer enjoyed a nice 19.2% increase.
Combine those F-Series sales with SUV and van numbers, and Ford is still the top seller of all three in America. That trio combined to move a total of 174,443 units in August, an increase of 11.4% over last year. Those strong numbers also more than help offset a 21.3% decrease in passenger car sales, helping Ford post an overall increase of 4.1% for the month. And if past performance is any indication of future performance, we don’t expect that to stop any time soon.
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