Ford F-150 Will Help American Red Cross Respond to Disasters

By - Ford F-150 American Red Cross

Two businesses joined forces to donate a Ford F-150 XLT to a Southern California branch of the American Red Cross.

It only takes seconds for a natural or manmade disaster to turn a family’s life upside down. To respond to those kinds of catastrophes, the American Red Cross needs time, people, equipment…and trucks. Thanks to two companies and generous donors, it’s getting a Ford F-150 pickup as a new Emergency Response Vehicle (ERV).

The vehicle remarketing services firm Manheim and a company called Remarketing by Element conducted a fundraising campaign to generate money to get the truck. At the end of the “Race to Give” on March 30, the American Red Cross Desert to the Sea Region, which serves Orange, Riverside, and San Bernardino Counties, got the keys to a white, pre-2018 F-150 SuperCrew. According to Manheim, “From July 2017 through January 2018, the Red Cross assisted over 1,600 individuals in the southern California region.” The American Red Cross as a whole responds to a yearly average of almost 64,000 disasters. In other words, a catastrophe such as a mudslide, wildfire, flood, tornado, earthquake, or home fire, every eight minutes. Ford F-150 American Red Cross

Linda Voss, Regional CEO of the Red Cross Desert to the Sea Region, said, “When disaster strikes, Red Cross volunteers are there to help get people back on their feet. Vehicles like this one allow us to get to and from the scene safely, and deliver much-needed supplies. It’s more than just a truck – it’s a vital tool for us to deliver help and hope in our region, and beyond.”

Thanks to some of Manheim’s employees and clients, the American Red Cross’s ERVs will also be delivering “comfort kits” to people affected by disasters. They bought and assembled 1,500 bundles filled with useful personal hygiene products that those displaced from their homes by Mother Nature or other forces can use. Kelley Blue Book contributed another 500.

Photos via Manheim

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Derek Shiekhi contributes to a variety of Internet Brands’ Auto sites, including J-K Forum , Jaguar Forums, and 5 Series. He's also a member of the Texas Auto Writers Association.

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