I use a tekonsha prodigy and it works great. The only advantage to the ford controller is that the adapter will just plug in. Tekonsha usually makes adapters so that it's the same way, but right now, you have to match up the four wires on your own - the wires don't match from color to color (i.e. white to white), but it's not too difficult.
I'd personally go with the Tekonsha. You can get one for under $100 - I drilled a hole in the back of the cubby hole for the wires and laid velcro on top and bottom of the cubby and the controller sits in there nicely - barely noticeable, and it works perfectly. Good luck.