I just got mine last week, ordered it the 11th of June. I got it for 199.00 w/ free shipping. I have a catalog now that it's 179.00 but you have to pay shipping.

It is not like BEDRUG. mine is 7 seperate pieces. The floor, each side, front panel, tailgate, and corners by the tailgate. The BEDRUG is 2 pieces that zip together to make 1. The floor starts at the top of the tailgate and goes to the front of the bed. The BEDRUG is a little thicker and the floor is contoured to the bed where Steelhorse is just flat, the steelhorse is still very comphy because I layed on it for the fireworks on the 4th.
They are both secured with the same hook and loop system and it is very strong. Also the BEDRUG is a little darker in color.
I'm very happy with the 150.00 that I saved and saving up to do a 2/4 lowering.