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you can find out what you would have to pay right on the Ford website. it lets you build a truck and tells you the MSRP as well as the dealer's invoice price. you should never have to pay more than $500 over invoice. dealers make money even when they sell at invoice. also the Ford website will tell you what factory incentives/bonus cash is available. when I bought, it was $3,000! right now it is 2000. can go up or down after each offer ends. is probably best right at the end of the year. also, don't let the dealer add a bunch of set-up, documentation, or "paint protection" fees.
so, first things to ask a dealer are,
1) will you sell at 250 over invoice and give me all available factory incentives
2) will you locate and bring in the truck I want without all the expensive options like the ones on your lot
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