[Octane36]

I personally dont freak out if my truck gets a little scratch on it, but at the same time we all have a lot of money invested in our trucks ($30,000+ in many cases), so you want to keep it looking as nice as possible for as long as possible.
I use my truck as a truck. For me its not about whats "cool" or having a status symbol or having the biggest vehicle around. For me its about having a truck because I need a truck. I use my truck for hauling my snowmobile and for hauling firewood (I heat my home almost exclusively with wood).
Id actually rathar be driving a Fusion or a 500/Taurus (smoother ride, better cornering and better gas milage) but then what am I going to do when I need to haul something that doesnt fit in the trunk? Not to mention the fact that the towing rating for any of those cars is pretty much nonexistent!